A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.
After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. Customers wanted it. Its retail vendors wanted it. And now, Furntiure.com has it: A buy button. For years, Furnit..
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own..
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just a..
