LTL Episode #559:The Value Exchange – Mercenaries are not US

This month, the Wiser Loyalty series podcast explores How to Create a Winning Value Proposition for Your Customers. 

Wiser Loyalty is created by Let’s Talk Loyalty and The Loyalty Academy. Episodes are hosted by Aaron Dauphinee, CMO of the Wise Marketer Group, and CEO, Bill Hanifin. 

The Wiser Loyalty podcast series brings to life elements of the Loyalty Academy™ curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation. This month’s discussion is sourced to Course #106 – Creating a Customer Value Proposition.

In our first episode of the series this month, we talked about the importance of knowing your customer – in the sense of understanding the macro cultural trends that impact customer outlook, including considerations you need to take into account even before you get to data segmentation.

This week explores the basic elements of creating a solid CVP at a top level. Noted are the “must haves” to creating an offer set that will engage customers and keep them interested over the long term in the opinion of these tenured loyalty experts.

Enjoy this quick discussion and send us feedback and comments. We want to hear from you.