Long time marketing executive Rich Long shares insights in Customer Loyalty
In our pursuit of identifying trends that will shape Customer Loyalty, we seek out the brightest voices we can find. Rich Long is one of those voices and we recently interviewed him on a wide range of topics related to Customer Loyalty.
Rich has significant cross sector loyalty experience working for global brands including PepsiCo and McDonald’s, and U.S. brands like Allstate and US Cellular, together with supporting a wide range of other brands spanning many industries while serving as a consultant.
In this interview, we talk about:
- New governance models for loyalty programs
- Loyalty challenges in CPG
- Trends in QSR Retail and Loyalty
- Where we can find the “greenfield” in the business over the near term
- What brands can do to avoid the dreaded “currency devaluation”
Rich shares learnings and experiences from his work at notable brands, and you will enjoy sitting down to take part in this great conversation.
Enjoy!
Time Stamps (for the Time Starved)
:59 – Getting to know Rich Long
5:54 – Cross Functional Governance at the McDonald’s Global Loyalty Team
11:11 – Loyalty Challenges in the CPG Industry
14:22 – Trends in QSR Loyalty
16:34 – Finding the Greenfield in Customer Loyalty
18:16 – Biggest Loyalty Challenges in 2025
20:30 – How to Avoid Currency Devaluation