Posted on | by news-summaadvisory

Loyalty Coalition Masterclass – Listen to the CEO’s of the Three Largest Coalition Programs in Brazil

Leandro Torres, CLMP™, Partner Loyalty Academy Brazil, hosts this exclusive discussion

Loyalty Academy Brazil is WMG’s education and training partner in the great country of Brazil. The company is led by some of the most experienced persons in the customer loyalty market, Fabio Santoro, CLMP™, Leandro Torres, CLMP™ and Ricardo Gazetta.

Brazil has a storied history in customer loyalty and is at once a highly mature market with lots of potential for growth. It is also one of the most vibrant “laboratories” for coalition programs in the world, always on the radar of executives in Canada, Germany, Asia and Africa.

In this episode of LAB Loyalty Cast, hosted by Leandro Torres, CLMP™ and co-founder of Loyalty Academy Brazil, the group assembles CEO’s of the three largest coalition CEOs in Brazil to reveal, first-hand, how this unique model works and why Brazil continues to be a benchmark for the world:

  • Otávio Araújo, CEO of Dotz
  • André Fehlauer, CEO of Livelo
  • Eduardo Leonidas, CEO of Stix

To give you some perspective:

  • ⁠Dotz – 25 years in the market, with around 48 million members
  • Livelo – about 10 years old, with close to 50 million members
  • ⁠Stix – around 7 years in operation, with approximately 20–25 million members
  • In Brazil, the average frequent user participates in up to 7 different loyalty programs, and certainly at least two of them are among these three giants.

This is an incredible conversation full of insights about the present and future of loyalty. The discussion is in Portuguese, but if you watch here on YouTube you can activate English subtitles to follow along. Join this discussion and discover:

  • The key indicators that show whether a coalition is really working
  • The advantages for companies that participate in these ecosystems (data, acquisition and engagement)
  • How the customer perceives value at the end — points, cashback, perks and simple journeys
  • The trends shaping the future: AI, payments integration, open loyalty and personalization at scale
  • International benchmarks that inspire Brazilian coalitions

If you work with loyalty, CRM, marketing or customer experience, this episode is a must as there are practical insights to share from those who run the biggest coalition programs in the country.

Thanks to the podcast sponsor: ABEMF – Brazilian Association of Companies in the Loyalty Market. To learn more: www.abemf.com.br

Time stamps for the time starved:

00:00 – Opening

05:00 – KPIs that define the health of a coalition

12:00 – The value for partner companies

25:00 – Value for the customer: simplicity, cashback and perks

38:00 – Trends and the future of coalitions

54:00 – Ping-pong: errors, benchmarks and trends

1:03:00 – Final considerations