CRMC executive interview series continues from CRMC 2025 This is a live interview with Pini Yakuel, Founder and CEO of Optimove, hosted by Wise Marketer Managing Editor Bill Hanifin. The pair sat down during the most recent CRMC 2025 conference event, held in Chicago in June 2025. Optimove frames its technology offering as “positionless marketing,” […]
LONDON, ENGLAND — September 23, 2025 — Antavo, the AI-powered loyalty platform, has launched the Optimizer, its newest product designed to transform loyalty programme data into goal-driven insights and strategy-ready reports. This launch marks the first time Antavo’s proprietary AI co-pilot, Timi AI, has been embedded directly into an Antavo product. The Optimizer tackles a long-standing […]
New Foundry releases let AI select assets, apply brand rules, and ship campaigns end-to-end. SAN DIEGO, CALIFORNIA– September 16, 2025 — Cordial, the leader in messaging for enterprise marketing teams, today expanded its Foundry innovation program with a wave of agent-first tools that let AI not just suggest, but ship. Learn more about how Cordial’s forging […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live. Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte con metodología que genera conocimiento del cliente y rentabilidad. Debatiremos la tesis: la […]
Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins NEW HARTFORD, NEW YORK — September 17, 2025 — PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments triggered by everyday behaviors. […]
From in-stadium offers to year-round engagement, unified fan data helps the 12s feel seen, valued and connected wherever they are SEATTLE, WASHINGTON — September 15, 2025 — As the Seattle Seahawks mark their 50th anniversary, the team reflects on five decades of unforgettable moments and looks ahead to how they’ll connect with fans for the next fifty. To […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Notable in this week’s Newswire: Outdoor eRetailer Backcountry announces a loyalty upgrade and DSW enters the retail media network fray. Three examples of brands blending customer experiences across channels as QSR Shake Shack, convenience retailer Terrible’s, and grocer Weigel’s share news on engagement […]
As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of brand marketing […]
Target is overhauling its website technology to adapt to the changing way consumers are searching for items, Ranjeet Bhosale, Target’s Vice President of Digital Product Management told attendees at the Shoptalk Fall conference this September in Chicago. The majority of Target.com shoppers use traditional keywords to search for products, such as “doll” or “puzzle.” But, […]
Value, Utility and Stability makes your loyalty currency as valuable as money Loyalty Equity is a Fiat Currency People compare loyalty points and miles, i.e., the equity they accumulate through participation in loyalty programs, as equivalent to currency, a/k/a real money. Research the Wise Marketer has conducted with Engage People indicates the utility of that […]