Agentic AI can detonate billion-dollar outcomes just as fast as it can drive them. AI is no longer just automating tasks; it’s making decisions and taking actions like an insider. Agentic systems scan digital environments, reason through tradeoffs, and take initiatives on behalf of businesses, whether involving negotiations with clients or pushing deals across the […]
A novel approach challenges the assumptions behind card-linked loyalty and reveals what’s next for brands and consumers Loyalty is a proven catalyst for behavioral change, yet its true potential is often constrained by limitations of traditional loyalty technology. In today’s landscape of precision marketing and instant gratification, loyalty can no longer be treated as an […]
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]
SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that […]
Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15, at the RAI in Amsterdam, Stand B15 in Hall 1 VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry […]
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […]
It’s a rough welcome back to school for markets as a global bond rout is now weighing on stocks. Behind the sinking feelings are budget woes in the US and several EU countries, combined with expensive government debt and outsize deficits. Add to that a blow to President Trump’s trade push as a federal appeals […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday Tuesday! Yesterday was a holiday in the US and Canada, so our Loyalty Newswire is coming to you on a Tuesday. Partnerships are the theme this week as Marriott and Flipkart tie up in India, Mastercard and Circle link up to transform the […]
This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands […]
Patent-pending technology continuously updates product content across leading retailers like Amazon and Walmart to maximize sales and ROAS. BOSTON, MASSACHUSETTS — AUGUST 25, 2025 — Teikametrics, the leading AI-powered marketplace optimization platform, today announced the launch of Gen AI Smart Pages, the first and only AI listing optimization tool built on sellers’ own ad and performance […]