The Grindr brand hasn’t been taken care of, according to Tristan Pineiro, Senior Vice President of Brand Marketing and Communications. The LGBTQ dating app has 90% brand awareness within the queer community and has grown to 14.5 million monthly active users worldwide without significant marketing investments. But while the app is a huge success in […]
At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% just three years prior. What’s more, half of the 402 marketing leaders surveyed this year are working with budgets that are 6% or less […]
Editor’s Note: Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences. Chief Marketer Network publication PRNEWS has the story; an excerpt is below. […]
Kinetiq Partners with NLogic to Power Next-Generation TV Ad Intelligence in Canada Kinetiq’s Expanded Canadian Network Fuels NLogic’s Spots Offerings with Comprehensive, Real-Time Ad Intelligence Philadelphia, PA and Toronto, ON – Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, is proud to announce a new partnership with NLogic, Canada’s leading provider of […]
Today’s episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Descubre las estrategias de lealtad que están marcando la pauta en el sector viajes online en nuestro nuevo episodio de Let’s Talk Loyalty/ Recibimos a Alex Sánchez, líder del programa Pasaporte de Despegar y con una valiosa trayectoria en Club Premier. Alex nos comparte cómo Despegar […]
“Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything” by Kathleen Schaub Offers a Groundbreaking Guide for Modern Marketing Leadership Walnut Creek, California — May 20, 2025 — In a world where marketing leaders are under constant pressure to deliver measurable, predictable results—despite ever-increasing complexity—Marketing in the (Great, Big, […]
Economic pressures, rising college costs, and AI fears are shifting Gen Z’s career paths toward trade jobs GUAYNABO – ResumeBuilder.com, the premier resource for professional resume templates and career advice, has published a new survey report examining how Gen Z adults are approaching career planning. The findings reveal that many young adults, particularly men, are […]
Artificial intelligence-powered software is getting better at giving people a full picture of their financial health Storied Silicon Valley startup accelerator Y Combinator (DoorDash, Airbnb, Coinbase, Instacart) is always on the lookout for the startups with the biggest and brightest potential to disrupt legacy industries; On this summer’s wish list? Founders building AI for personal […]
Over the past 3 months, we’re been counting down to CRMC 2025 (https://www.thecrmc.com/) on June 4- 6th by reviving conversations that we had with experts and loyalty leaders at CRMC 2024. In our final week to close out this series, we thought we’d post on Tuesday and Thursday the inspiring message from keynote speaker, Erica Dahwan. Erica is an author […]
San Francisco, California – May 21, 2025 – Loyalty Juggernaut announces the appointment of loyalty industry veteran David Andreadakis as its chief commercial officer. Andreadakis will lead commercial strategy and services expansion, accelerating growth across North America and global markets. Andreadakis brings more than 20 years of experience at the forefront of loyalty strategy, analytics, […]