Increases TigerWash membership retention while incentivizing members to become top-performing customers at The Market c-stores Newton, MA — February 10, 2026 — Paytronix, the leader in guest engagement solutions , and RINSED, the Car Wash CRM , announced a joint integration on behalf of Tiger Fuel, a full-service petroleum product distributor in Central Virginia. This collaboration allows Tiger Fuel to […]
This episode is also available in video format on www.Loyalty.TV. This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart. From rewarding engagement over transactions to moving beyond […]
Loyalty & Awards to take place 16th – 18th November at the iconic Pan Pacific Vancouver Dubai, UAE — February 10, 2026 — UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced a partnership with Global Flight to proudly support Loyalty & Awards, the leading global conference for the travel loyalty industry – […]
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. Consumers need to reappraise I Can’t Believe It’s Not Butter, said Olga Osminkina-Jones, Chief Marketing Officer at Flora Food Group, which owns the brand. I Can’t Believe It’s Not Butter has been […]
The Loyalty Newswire from The Wise Marketer From the Editor Over the weekend, the Seattle Seahawks won Super Bowl LX while smothering the New England Patriots, three-time Olympic medalist Lindsey Vonn crashed in the downhill event while attempting to compete on a torn ACL at 41 years of age, and the Dow Jones Industrial Average […]
St. Jude Children’s Research Hospital and ALSAC, the fundraising and awareness organization for St. Jude, are returning to the Super Bowl this weekend with a 30-second spot meant to help the organization propel its mission in childhood cancer treatment. This weekend’s 30-second spot will emphasize a principal pillar of unison and working together for a […]
With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau. The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021, when denim manufacturer Levi Strauss & Co. acquired Beyond Yoga for $400 million. Since then, operating its own […]
Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. The new 30-second spot stars an overwhelmed tooth fairy — recognizable to all as a “small business owner” — who counts children and toothless hockey […]
Loyalty has the power to drive sales when fueled by relevant, accurate communication Overview Loyalty in the digital era is neither automatic nor unconditional. This research shows that consumers actively choose the brands they remain loyal to, while loyalty does not exist in isolation; consumers expect brands to reciprocate their interest through relevant communication, meaningful […]
Strategic collaboration brings AI-powered personalization, flexibility, and scale to RaceTrac’s loyalty experience Dallas, TX — February 5, 2026 – Capillary Technologies, a global leader in AI-powered loyalty solutions, and RaceTrac, one of the leading convenience store retailers in the United States, today announced a strategic partnership to transform and enhance the RaceTrac Rewards program across its more than 600 […]