The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples. In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning […]
Joint Marketing Effort and Deep Technical Integration Unlocks New Capabilities, Giving Brands New Ways to Increase Traffic, Engagement, and Loyalty Program Utilization PHEONIX AND NEWTON, MASSACHUSETTS, – JUNE 20, 2024 – GLOBE NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of […]
What’s Next for Department Stores, How Will They Evolve? Macy’s is closing 150 stores its CEO says were “built for a different era.” This follows many other closings in the sector. What will it take for department stores to survive? Can department stores evolve enough to regain relevance? It might take more than the magic […]
The Hidden Consumer Motivators Behind Loyalty Program Success ST. PETERSBURG, FLORIDA – JUNE 26, 2024 — Kobie, a global leader in loyalty marketing technology and services, today released The Heart of Loyalty: 2024 Consumer Research Report, unveiling a uniquely academic approach to consumer motivations. Kobie’s research team, comprised of PhDs who specialize in the intersection […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News In this edition, we have cued up the news with tags to make it easier to find what you need. In our Global News Roundup, we have added the geographic region and in some cases, the business sector, that applies to the news item. […]
When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick and clear articulation of the 30-page manifesto that defines your company’s purpose, your differentiators, your benefits to your industry and the world […]
Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation that encompasses technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. We spoke with DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT, about […]
Editor’s Note: An article in CM sister pub AdExchanger reviews an innovative campaign from the B2C sector: Ally Financial’s collab with Fortnite’s open-source creator platform to launch a new golf game and transport players to its virtual Ally Arena—all while promoting the financial brand’s sponsorship of the USGA. — Traditional sports sponsorships only go so […]
Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being successfully closed. The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ […]
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up […]