August 01, 2024 08:30 AM Eastern Daylight Time NASHVILLE, Tenn–(BUSINESS WIRE)–FEMSA (NYSE:FMX) and Delek US Holdings, Inc. (NYSE:DK) (“Delek”) have entered into a definitive agreement, whereby a subsidiary of FEMSA will acquire 100% of the equity interests in the Delek subsidiaries that operate Delek’s retail business (“Delek US Retail”) for cash consideration of $385 million […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world. Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! […]
Digital content is the backbone of our online world. But for many businesses, managing the ever-expanding volume of digital assets has created “Content Chaos.” If you are feeling swamped by the sheer amount of content spread across multiple channels, struggling to maintain brand consistency while personalizing experiences, and being challenged to measure the true impact […]
Industry veteran and strategic leader Veronica Katz, named inaugural chair member to drive innovation and growth in new advisory role KING OF PRUSSIA, Pa., August 1, 2024 (Newswire.com) – David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, is excited to announce the appointment of Veronica Katz as the Chair of its newly […]
This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin and Aaron Dauphinee, looks at the good, bad and the ugly of select CVPs in the market place. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) […]
Ulta’s Gamification Test Reveals the Power of Wordle Loyalty Ulta recently tested a gamification feature similar to Wordle. Based on the New York Times’ own data from its Wordle players, the results could spell opportunity for loyalty. What’s a five-letter word for “rewarding” in the beauty category? Ulta Beauty just finished testing a gamification program […]
Ulta’s Gamification Test Reveals the Power of Wordle Loyalty Ulta recently tested a gamification feature similar to Wordle. Based on the New York Times’ own data from its Wordle players, the results could spell opportunity for loyalty. What’s a five-letter word for “rewarding” in the beauty category? Ulta Beauty just finished testing a gamification program […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Customer loyalty permeates every aspect of the economy. Or is it that the macro influences of the world economy are what we need to track to become better at our trade? This week, we hear from regulators clearing UK Grocers of subjective […]
This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—their own backyard, transformed into a vacation destination with sand, plush lounge recliners, […]
Gaining customer trust is more important than ever for marketers today. And while companies must focus on revenue, creating loyal customers is vital for long-term success. Placing customer satisfaction at the center of your marketing plans can help achieve this while also contributing to the bottom line. Indeed, research from Bain and Company shows that […]