This episode of Let’s Talk Loyalty and Loyalty TV is in Spanish. ¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de “Let’s Talk Loyalty en Español”, contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico […]
In this edition: When loyalty program execution fails, brand loyalty is eroded This edition of Loyalty Tidbits (you can see the previous edition here) addresses scenarios when brand loyalty can be negatively impacted by glitches in loyalty program operations. Every brand wants customers to enroll in its loyalty program, so the process should be easy […]
Acquisition enhances Contentsquare’s CX intelligence platform with AI analytics on customer conversations and agent performance NEW YORK, NEW YORK — (BUSINESS WIRE)–Contentsquare, a global leader in digital analytics, announced today it has signed a definitive agreement to acquire Loris AI, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Choice Privileges has been named the #1 Hotel Rewards Program by U.S. News & World Report. The report delivers valuable insights on how consumers are responding to changes in their favorite loyalty programs and it’s worth a close read. And, if you want […]
Loyalty programs are more popular than ever, but not all brands deliver. The Bond Loyalty Report decodes what wins and why members are expecting more access TORONTO, ONTARIO, CANADA — July 31, 2025 /EINPresswire.com/ — Bond, a leading insights-driven customer loyalty and engagement company, has released The Bond Loyalty Report 2025 edition in partnership with […]
Tariffs are top of mind for consumers who feel as though they’ll bear the brunt of the Trump administration’s economic policies. In response, shoppers are scouring the internet for the best deals and even employing creative tactics to save money, according to a new report from Wunderkind, “U.S. Tariffs: Consumer Impact Survey Series.” According to […]
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. The report, called “The Long & Short (Form) of It: How Short-form Entertainment Builds Brand and […]
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and supplements brand, known for its yellow labels and brown capsules, is promoting its growing portfolio of gut health vitamins by including a sample of its core product […]
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite designed to elevate brand awareness and reach across multiple YouTube platforms. “The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,” said […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. Today’s issue highlights a strategic AI customs startup emerging to solve a multibillion-dollar blind spot in global trade. Caspian, a San Francisco-based trade advisory platform, has raised $5.4 million in seed funding to help businesses recover duty refunds left […]