#678: From Treats to Trust: Insights from Pets at Home

In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey. In […]

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CRMC 2025 Conference Report

The 31st gathering of industry-leading retailers was an immense success The 31st Annual Customer Relationship Management Conference (CRMC) took place from June 4 to 6 in Chicago. The event was well attended by over 700 persons and the presenting brands represented the business landscape from “A-Z” including Bealls, Big 5, Bombas, Carter’s, Gap, Great Clips, Hilton, Liverpool, Lowe’s, […]

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The Loyalty NewswireJune 16, 2025

The Loyalty Newswire from The Wise Marketer From the Editor This week’s theme is disruption and disintermediation. Google’s new Gemini AI Shopping assistant is stirring concern about brand disintermediation in the shopping journey, and we have the first of a three-part series from Steve Bocska dissecting the concerns and potential solutions for brand and loyalty […]

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DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event in New York City this week, DoorDash announced a $175 million acquisition of retail search platform Symbiosys and launched new AI-powered ad tools for restaurant merchants creating campaigns on the platform. The company also detailed new capabilities for brands advertising on the network, including the ability to reach consumers actively searching […]

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Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech. Cloud communications company Twilio surveyed 7,640 consumers from 18 countries, including the […]

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Funded: Maze nabs $25M Series A to stop cloud breaches before they start

Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. Today, we look at Maze, a London-based AI-native security platform that is building AI agents to investigate, triage, and resolve the small number of cloud vulnerabilities most likely to cause a breach. The co announced a $25 million […]

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Indiana Fever, Pacers Sports & Entertainment Tap Salesforce to Scale Fan Engagement with Agentic AI

The Fever is using Agentforce, Data Cloud, and Marketing Cloud to deliver more personalized experiences, helping to increase attendance, loyalty, and overall satisfaction with its fans SAN FRANCISCO, CALIFORNIA–(BUSINESS WIRE)–Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that the Indiana Fever and its parent organization Pacers Sports & Entertainment (PS&E) are deploying Agentforce, Salesforce’s […]

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Loyalty Is Dead. Google Just Killed It.

AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize goes way beyond the provocative headline. As you read […]

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How AI Is Changing Advertising’s Hottest Currency: Attention Metrics

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once upon a time, viewability reigned as the gold standard for campaign effectiveness. If an ad was seen, it counted. But today’s marketers are realizing that […]

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Why Banks (and Fintechs) Need to Embrace Stablecoins Today

The stablecoin revolution isn’t coming, it’s already here. And if you’re in banking or fintech, you should be paying attention. Right now. Just last month, we witnessed what can only be described as a watershed moment for stablecoins. Stripe announced stablecoin financial accounts in 101 countries, Visa and Mastercard rolled out products allowing consumers to […]

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