Editor’s Note: CM sister pub PRNEWS’ is holding its final Digital Learning Series event on Measurement and Data for PR on August 14. Panelist and measurement expert Katie Paine, CEO of Paine Publishing, discussed the latest challenges, tactics and tools for measuring and evaluating reputation. For the full interview in PRNEWS go here. What are […]
Editor’s Note: In a wide-ranging marketing executive Q&A, CM sister pub Event Marketer spoke with Michael Barclay, Executive Vice President of Experiential, on 30 years of Essence Fest, including new festival features, community engagement, local marketing strategies and more. Go here for the full article. What are some initial findings or results from the event […]
What We’ve Got Wrong and Why It Matters Zero-Party Data (ZPD) has emerged as a powerful tool for brands to cultivate a more personalised and transparent relationship with their customers. At its core, ZPD refers to data that a customer intentionally and proactively shares with a brand, encompassing personal preferences, insights, and feedback. However, there […]
Generative AI-powered Opportunity Summarization and Case Summarization Turbocharge Productivity and Enhance Personalization of Customer Interactions SAN FRANCISCO, CALIFORNIA- JULY 16, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals. Other CRM […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, and it […]
IRVING, TEXAS – JULY 22, 2024 – EINPRESSWIRE — Vajro, a leading mobile app builder for e-commerce stores, is thrilled to announce its acquisition of HouseParty, a renowned Shopify app specializing in community building end engagement for Shopify brands across the globe. This strategic move marks Vajro’s significant entry into the loyalty arena, aiming to create […]
Give the high school hallways something to talk about this homecoming season with new inclusive, elegant styles under $100 and exclusive savings and perks for the ultimate celebration CONSHOHOCKEN, PENNSYLVANIA- JULY 23, 2024 – NEWSWIRE.COM— David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, today unveiled a stunning new homecoming dress collection celebrating […]
Funding Focused on Accelerating Customer Growth and Product Development ATLANTA, GEORGIA- JULY 22, 2024 – BUSINESS WIRE— Loyal (the “Company”), a healthcare technology company focused on digital patient engagement, today announced it has closed on a $33.5M Series B financing. The round included support from existing investors, Concord Health Partners and multiple strategic investors. The financing […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Gaining transparency on loyalty program results has always been a challenge. Many brands do not disclose actual numbers and conference presentations often share only directional results. We have found that earnings call transcripts for public companies are one of the most reliable […]
GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand perception targeting teens and young adults. […]