Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license and […]
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just about every aspect of its business, Blue Apron is now […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re looking at Sola, which just emerged from stealth with an AI-native platform built to automate the operational grunt work most companies still outsource. Sola just raised a $17.5 million Series A led by Andreessen Horowitz, with […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its brand cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license […]
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October. Ace Hardware is the latest merchant to open its website and stores to brand advertising. The hardware co-op with 5,000-plus stores will allow brands to advertise to shoppers on its homepage, product detail pages, search pages, in app, within emails and […]
“It’s not enough to have a 1-800 number that people call, and the person still says it’ll take 90 days. It’s truly about that first touch resolution.” Co-founder and CEO Shanthi Shanmugam’s vision for Casap is to become the FICO of first-party fraud scoring. Casap is quickly achieving that goal by viewing dispute resolution as […]
Peek at the metrics of startup success, and a founder may never get started. In the words of Gimli the Dwarf in the Lord of the Rings film trilogy: “Certainty of death. Small chance of success. What are we waiting for?” But a blockbuster new report out from banking services fintech Mercury should be heartening […]
New research from arrivia tracks travel trends among Gen Z and Millennials The most successful travel loyalty brands have always prioritized staying responsive to consumer trends. But as younger generations surpass Baby Boomers in both travel frequency and spend, marketers are facing more than a typical market shift; they’re experiencing a generational transition. According to […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In today’s episode Aaron Dauphinee, speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak. Amtrak is the national passenger railroad company for the United States with more than 32 million passengers stepping aboard Amtrak’s trains in 2024 and the rail line […]
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. Nobody wants the treadmill they own to sit in the corner unused; Least of all NordicTrack, which relies on customer membership as a revenue stream. […]