Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES) LEXINGTON, Ky. — Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, […]
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years. Yogurt brand Siggi’s is out to broaden its reach. In 2024, revenue grew 26% year over year. And that growth largely came from existing customers […]
Editor’s Note: Brands activating at the Sundance Film Festival earlier this month—from Chase to Acura to Audible to Dropbox—continue to elevate their presence at the annual event amid an audience of filmmakers, film enthusiasts and media folks. Event Marketer, a Chief Marketer Network publication, reports on how nine brands showed up for the film industry […]
Experience key insights from Luc Bondar, COO and President of MileagePlus at United Airlines – the world’s largest airline with 244.4B revenue passenger miles in 2023. Following United’s record Q4 2024 profits, this timeless interview explores how the airline drives exceptional value for its 110+ million loyalty members.
Al-Futtaim’s leading GCC loyalty program, Blue Rewards, has transformed from a simple cashback program into a powerful lifestyle brand under the leadership of Geeta Raghuvanshi, Chief Technology and Data Officer. This historic family-owned conglomerate has expanded its rewards ecosystem across automotive, retail, real estate, and finance sectors in GCC, Egypt, Singapore, and Malaysia, evolving into […]
This episode of the CRMC webinar series features Bath & Body Works and Bond in a conversation titled “Driving Success & Impact Through Customer & Associate Advocacy”. Simone Pace, Vice President Brand & Customer Strategy, Bath & Body Works, and Sean Claessen, Chief Strategy Officer Bond Brand Loyalty join to tell the story of how […]
Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence New York, NY— 8:00 AM EST – January 28, 2025 — As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare’s […]
CES was about a month ago, which means our human brains have had time to process all of the conversations, insights and innovative technology, and reflect on what we’ve learned. We spoke with Deborah Golden, Chief Innovation Officer at Deloitte, to compile the most important takeaways for marketing executives. Ubiquitous AI Generative AI was everywhere […]
How to build and run top-tier engagement programs with one seamless engagement platform For organizations seeking growth, an engaged audience is key. Engagement amplifies the people experience creating meaningful connections, collaboration, and relevant action for brands to achieve the desired outcome. And with an intuitive engagement platform, growth can be attained even faster—while making it […]
Making loyalty work in complex retail environments The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days – Presidents, CMOs and other C-level executives and more from leading global brands – to tackle this […]