Human behavior theory explains motivational practices, even in war Game mechanics have proven effective to alter human behavior. And “gamification” has become central to creating effective value propositions in customer loyalty programs. But now, game mechanics are being applied to change behavior and motivate people in a grim way. The Ukrainian military, as part of […]
Leading affiliate marketing platform, 2Performant (BVB:2P), today announced the launch of its BusinessLeague app on the Shopify App Store to enable seamless affiliate programme integration for Shopify merchants across Europe. The launch marks a significant milestone for 2Performant, which recently achieved its first million sales of 2025 and acquired Profitshare Romania and Bulgaria to expand its position as a […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! This week’s Newswire is brimming over with announcements as Citi launched its newest premium credit card, the Citi Stata Elite, Tesco is offering incentives to Clubcard members to pursue a healthier lifestyle, and JetBlue’s short-lived romance with TAP Air Portugal has ended. We […]
In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips sales came not from the new audience, but from consumers of Lay’s, Doritos and other Frito-Lay brands who switched to the healthier Sun […]
Fintech summer continues as insurtech giant Accelerant, long-rumored for IPO, debuted on the New York Stock Exchange under the ticker ARX. The company is an AI-enabled insurance marketplace that matches risk capital providers with underwriters. Shares initially priced at $21 and opened more than 30% higher; the IPO is expected to raise more than $720 […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re looking at a huge raise for Sunsave, a UK clean tech company aiming to bring rooftop solar and battery storage to the masses. Sunsave just closed a £113 million Series A round to supercharge its subscription-based […]
Retailers can stay ahead with PAR Retail’s fully qualified, ready-to-deploy platform NEW HARTFORD, NEW YORK — July 21, 2025 — PAR Technology Corporation (NYSE: PAR) today announced that PAR® Retail , a leading provider of technology solutions purpose-built for convenience retail, is one of only two third-party providers currently qualified to support retailers’ full Tier 4 participation in Altria Group Distribution […]
Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 months. Economic changes since then have likely dampened that rosy outlook. With that in mind, Forrester’s Budget Planning Guide 2026: B2B Marketing Executives focuses largely on resilience […]
Modern mythmaking tells us that the most successful business ventures start in workaday, somewhat solitary venues — dorm rooms, garages, and the like — where, through grit and genius, a “lone founder” can turn a promising idea into a runaway commercial success. Yet history (and, frankly, the realities of community and capitalism) suggest that, in […]
Today’s announcement marks the second acquisition for the Krakow-headquartered company in the past 12 months, following the addition of Leadoo in November 2024 London, UK & Krakow, Poland; 24 July 2025 – SALESmanago, a leading European Customer Engagement Platform with more than 2,000 clients, announced its acquisition of Thulium, a leading omnichannel, AI-powered eCommerce-focused customer […]