There was a time when building an app, be it to sell something or provide a specific service (like cab-booking), meant pulling all-nighters and constant back and forth with developers. Even if the product was ready to be deployed, you could never ship it without a team of devs standing by to troubleshoot in case […]
When it comes to vibe coding with agents, a dose of caution is justified as last month’s Replit AI scandal illuminated after the agent wiped a company’s entire database (a great reminder to all to back up your data — and twice, for good measure). While this was one of the biggest failures of vibe […]
How B2B buyers’ needs differ from consumer checkout Loyalty is so often only thought of in terms of points, perks and post-purchase campaigns. And while those are important, it’s not the whole picture. The payment experience is where convenience, trust and operational fit either come together seamlessly or start to unravel. In business-to-business (B2B), where […]
If structured as they are at present, most decentralized protocols may lead to sanctions-framework violations and — potentially — partial bans or heavy fines from the Treasury and other government bodies. At the core of what we’re doing in defi, permissionlessness is a feature, not a bug. There’s no way to use what’s already in […]
All eyes are on Wyoming this week as the Federal Reserve will be meeting for its annual Jackson Hole Symposium, hosted by the Kansas City Fed. Among the items on the menu: the latest research from top economists (which may sound like a snooze fest, but it’s worth paying attention to, as some of the […]
Discovering a Secret in Loyalty Technology The loyalty technology provider industry has experienced tremendous growth over the past 5 years, while the names of companies qualifying as the biggest winners have changed dramatically. Some familiar names have slipped in prominence, others have been acquired, and there is a contingent of players registering remarkable success who […]
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. Our guest Joy Das Gupta has built an incredible career in loyalty, spending over thirteen years shaping many of the most exciting and innovative propositions at Starbucks in the US market. Now an independent loyalty consultant, Joy […]
NEW YORK, NEW YORK — AUGUST 14, 2025 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence platform, today announced a strategic partnership to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. The exclusive collaboration brings together two of the most powerful B2B solutions to […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Two new events from Wise Marketer Group were announced this week. Wiser Forums™ in Mexico City, Sept. 25 Loyalty Academy’s Certified Loyalty Marketing Professional™ Workshop in Austin, Texas, September 30 – October 1 Providing both research and insights on the thriving Mexican market […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week’s feature zeros in on a fast-growing fintech that’s rethinking how employees with big stock positions can protect and diversify their wealth without taking a tax hit. San Francisco-based Cache has secured a $12.5 million Series A led […]