Accor Evolves Paid Subscription Loyalty programme with Launch of Unified Global Brand: ALL Accor+

A New Subscription Offering Delivering Enhanced Choice, Clarity, And Integrated Benefits For The Modern Traveller.  Accor, a global leader in hospitality, is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor’s established subscription offerings under one umbrella. ALL […]

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Harri Survey Warns: 97% of Diners Will Give One-Star to “Robot Restaurants” of the Future

A national survey of 1,000 U.S. adults shows diners may accept AI for faster food and lower prices, but a future without people isn’t on the menu NEW YORK, NEW YORK – September 3, 2025 – New data from Harri, the global leader in Frontline Employee Experience technologies, shows that while the promise of the fully automated […]

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How Narrative Loyalty is Redefining Customer Loyalty

The power of storytelling in customer loyalty Three Stages of Loyalty Evolution Do you remember the last time you reluctantly pulled out a loyalty card at a store, sighed while typing in your phone number, or pulled up your digital loyalty card on your mobile device to earn points you rarely redeem? You are not […]

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Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]

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AI: Job Maker or Taker?

Employment has always acted as a proxy for where society is headed.  In 1900, 40% of the labor force lay in agriculture; today it’s under 2%. In 1970, about a quarter of Americans were employed in manufacturing; now it’s less than 8%. These numbers tell a story: when agriculture dominated, hands were needed in the […]

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Preventing AI Catastrophes

Agentic AI can detonate billion-dollar outcomes just as fast as it can drive them. AI is no longer just automating tasks; it’s making decisions and taking actions like an insider. Agentic systems scan digital environments, reason through tradeoffs, and take initiatives on behalf of businesses, whether involving negotiations with clients or pushing deals across the […]

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Loyalty Rewired: Is This the End of Card-Linking and, if so, What Comes Next?

A novel approach challenges the assumptions behind card-linked loyalty and reveals what’s next for brands and consumers Loyalty is a proven catalyst for behavioral change, yet its true potential is often constrained by limitations of traditional loyalty technology. In today’s landscape of precision marketing and instant gratification, loyalty can no longer be treated as an […]

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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market

KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]

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6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing

SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that […]

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Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025

Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15, at the RAI in Amsterdam, Stand B15 in Hall 1 VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry […]

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