“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they need to get a PhD in eggs to go shopping.” —Phyllis Rothschild, CMO at Pete & Gerry’s […]
Editor’s Note: At The National Retail Federation’s annual conference in New York City earlier this month, thousands of brands, exhibitors and media discussed the most salient topics in the retail industry. Of particular relevance to marketers: the emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing […]
Editor’s Note: While the looming TikTok ban and subsequent 12-hour shutdown rocked the social media world last weekend, Duolingo saw an opportunity to join the conversation. A piece from Duolingo in PRNEWS, a Chief Marketer Network publication, relays how it tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win. Below […]
Editor’s Note: Consumers are increasingly turning to genAI search engines—like ChatGPT—as an alternative to online search engines. As a result, large language models are reshaping how consumers interact with brands, and it falls on companies to monitor how they show up within their query results. An article in AdExchanger, a Chief Marketer Network publication, explores […]
Award-winning loyalty innovator Zsuzsa Kecsmar, Co-Founder & CSO of Antavo AI Loyalty Cloud, reveals key findings from the 2025 Global Customer Loyalty Report. With insights from 10,000+ loyalty program members and groundbreaking AI loyalty technology developments, this exclusive interview explores the future of customer engagement from one of the industry’s most influential voices.
Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx’s US Presence BOSTON, MA, Jan. 21 2025 — Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With […]
Top loyalty strategists Gerardo Sama and Francisco Schnaas share critical insights on building successful loyalty programs. This expert panel explores the perfect blend of transactional and emotional engagement, breakthrough innovation strategies, and data-driven customer-first approaches that drive program success. Hosted by Alex Saul.
Executive Interview with Yuping Liu-Thompkins, Professor Marketing and Director of Loyalty Science Lab, Old Dominion University A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, which surveyed nearly 1,000 US consumers during Q4 2024, reveals that consumers are […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The Loyalty Summit CXM is coming up in just 2 weeks and we hope to see you there. Here’s some trivia for you: The event hotel – Beverly Hilton – has a long-time pet policy that allows up to two pets per room, each […]
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. It […]