First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […]
It’s a rough welcome back to school for markets as a global bond rout is now weighing on stocks. Behind the sinking feelings are budget woes in the US and several EU countries, combined with expensive government debt and outsize deficits. Add to that a blow to President Trump’s trade push as a federal appeals […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday Tuesday! Yesterday was a holiday in the US and Canada, so our Loyalty Newswire is coming to you on a Tuesday. Partnerships are the theme this week as Marriott and Flipkart tie up in India, Mastercard and Circle link up to transform the […]
This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands […]
Patent-pending technology continuously updates product content across leading retailers like Amazon and Walmart to maximize sales and ROAS. BOSTON, MASSACHUSETTS — AUGUST 25, 2025 — Teikametrics, the leading AI-powered marketplace optimization platform, today announced the launch of Gen AI Smart Pages, the first and only AI listing optimization tool built on sellers’ own ad and performance […]
TILBURG, NETHERLANDS — AUGUST 26, 2025 — Today, Dutch loyalty platform NeoDay announces a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Systems, part of Deutsche Telekom. T-Systems, a leading provider of secure cloud and IT services for enterprises and public institutions across Europe, will now offer the NeoDay loyalty platform via its […]
Our squirrelly editorial staff found some valuable customer loyalty acorns Content Marketing in 2025 = Mowing the Grass We publish a lot of content on The Wise Marketer covering a variety of topics. A member of our staff told me several years ago that “the content engine is a hungry beast,” and he wasn’t wrong. […]
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth […]
The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing storytelling to the forefront […]
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer survey of 5,000 U.S. adults fielded […]