A curated compilation of the most popular webinars from The Wise Marketer The expanded playoff system devised by the NCAA for college football has produced a series of runaway games to date. We hope the next round is more competitive. The NFL/Netflix partnership that produced two pro football games on Christmas Day delivered the same […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge. 1. Alice Milligan, CMO at Morgan Stanley Milligan shares […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri. 1. Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and […]
What we learned about retail marketing from a Rich Roll podcast One of the strategic practices we heartily recommend to inspire new thinking and spark business growth is to interact with people and content outside of your core area of business. Getting out of your zone of familiarity (your comfort zone) can lead to transformational […]
Highlighting the best executive interviews of the year from Loyalty Marketing The Wise Marketer is the crossroads of the Global Loyalty Marketing industry. During 2024, we connected with many of the leading voices in Customer Loyalty and were fortunate to be able to dive deep into the stories of each executive. In the process we […]
This short audio update explains our plans for the holidays this year and when we’ll be back with new episodes for you. Happy Christmas from all at Let’s Talk Loyalty.
Loyalty Program Enrollment, Subscription and Paid Loyalty, Artificial Intelligence and Hyper-Personalization We covered a myriad of topics in customer and digital marketing during 2024. These three rose to the top of the list, and we share a synopsis of each with links to the key content you need to refresh your views on shaping customer […]
This week’s Customer Loyalty and Digital Marketing News From the Editor This is a big holiday week and we wish you all the most peaceful and rewarding holiday time with family and friends. Most everyone in our circles “work just a bit too hard,” so we hope you will take some time away from the […]
When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge. “We saw it as a potential leapfrog opportunity for Newell, because in many areas, especially with technical things like IT programs, we’re behind,” […]
Executive Interview with Roger Williams Head of Loyalty, COE Marigold Roger Williams is Head of Loyalty at Marigold’s Center of Excellence. Roger’s industry experience is rooted in the launch of Air Jamaica’s 7th Heaven frequent flyer program, and he has progressed over the years to become a near one-stop shop for travel loyalty wisdom. This […]