Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is […]
Millennial financial savvy on display as partners confront challenges BILT Rewards is an unmitigated success story. Launched in April 2022, Bilt began as the first platform enabling U.S. consumers to earn valuable rewards on their largest monthly expenditure – rent. The platform enables rewards at any residential rental property in the United States and has […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode is very different to the usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in […]
Promising technology that fails can erode customer satisfaction and loyalty. Technology is the backbone of today’s customer loyalty programs. Sophisticated software platforms enable precise operation, efficient promo creation, rules management, and fraud prevention. But the technology that consumers care about is far from any of the wonderful Loyalty Management Systems we all know about. It’s […]
ATLANTA, June 6, 2024 / PRNewswire / — Brandmovers, Inc., a global leader in loyalty programs and promotions, is proud to announce the acquisition of The A Team, an award-winning brand development and content creation agency. The A Team, known for its omnichannel shopper marketing B2C campaigns and strategies, brings a wealth of experience in consumer promotion, […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Highlighting: Bath & Body Works, American Airlines, Microsoft Rewards, Majid Al Futtaim, OAG Travel Report, Kobie, Sainsbury’s, Brandmovers, Rovertown, Carnival, Zero Party Data, Gen Z Quick Global News Roundup Kobie named as the only Leader in “The Forrester Wave™️: Loyalty Services, Q2 2024” Sainsburys […]
The margins for most small businesses today are tighter than ever, and the options for reaching a consumer base can be downright head-spinning for an owner accustomed to hanging a shingle, taking out an ad in the local paper and calling it a day. Even someone a bit more savvy in modern marketing and social […]
AI tools and writing assistants like ChatGPT are on the rise, making it quicker and easier to generate text-based content like blogs, news releases and even pitches. The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI? The answer, […]
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut. With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned […]
Photo courtesy of USL The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for […]