This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, […]
Our review of the Modular Loyalty eBook from Exchange Solutions The competition for people’s time, energy, and attention is intensifying, not only as result of the proliferation of loyalty programs across all forms of business but also due to the tendencies of Gen Z and other cohorts close in age to willingly switch brands quickly […]
Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences through experiences in real life. CM sister pub Event Marketer spoke with Audible’s James Finn, Global Head of Brand and Content Marketing, to discuss the […]
In-store card purchases outstripped digital sales, indicating a post-Covid confidence to shop in-person and gift a physical dining experience WASHINGTON, D.C., (December 17, 2024) –– Today, Upside announced a partnership with Roberts Company Inc., a grocery chain operating Corner Market and Grocery Depot locations in the Jackson/Hattiesburg area. This collaboration builds on Upside’s ongoing efforts to support Associated Wholesale Grocers, Inc. (AWG) […]
Executive Interview with Emily Rugaber, VP of Marketing, Thanx Emily Rugaber, VP of Marketing at Thanx is an expert in digital transformation, loyalty, and data-driven restaurant marketing. She wrote the definitive guide on Restaurant Digital Maturity and authors the Loyalty Disrupt newsletter. I met Emily through a PR outreach, and our quick introductory call opened […]
After an amazing first year of “The Wiser Loyalty Series”, Founder and CEO of Let’s Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series. Today’s epsiode explains how the partnership between Let’s Talk Loyalty and The Wise Marketer group is evolving even further. Paula’s guests are Bill Hanifin and Aaron Dauphinee,, CEO and […]
This week’s Customer Loyalty and Digital Marketing News From the Editor For most of us, this is the last solid week of work before the holiday season takes precedence of our time and attention. This is a great time to shift your focus from the daily grind to learning and planning. May we suggest you […]
In-store card purchases outstripped digital sales, indicating a post-Covid confidence to shop in-person and gift a physical dining experience. NEWTON, Mass., Dec. 16, 2024 (GLOBE NEWSWIRE) — Restaurant gift card sales peaked earlier in the 2024 Thanksgiving weekend with shoppers purchasing 13.2 percent more in dollars per card on Black Friday and 17.7 percent more […]
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners. The exclusive group represent the best and brightest across […]
Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly Canadian to Tropicana to Jaguar, oh my!). But you, you’re still looking to not just survive but thrive here as we approach 2025. […]