Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company. Originally recorded after the Comarch […]
Discussing the new report: The Pathway to GenAI Competitive Advantage Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Tom Kaneshige, Chief Content Officer with the CMO […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The world is navigating how to best leverage the benefits of Artificial Intelligence while managing its risks. Case studies are coming to life and our story here shows Hertz may be learning that its roll out of AI damage assessment scanners have the […]
When the macro environment is tough, that’s when marketers need to lean in and work even harder to find shoppers interested in their product, says Steve Nesle, Chief Marketing Officer at Bob’s Discount Furniture. So the retail chain is debuting an initiative that it’s never done before: creating its own reality TV show. For six […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. Today, we’re looking at Moment, a New York-based fintech building an AI-enabled platform to automate trading and portfolio management workflows for fixed income teams. The company just announced a $36 million Series B led by Index Ventures, with participation […]
The convenience and fuel retailer invests in purpose-built technology to further its seamless and personalized customer experience ATLANTA, GEORGIA — July 16, 2025 – RaceWay, a leading convenience retailer with over 240 locations that operates as a Franchisor for parent company RaceTrac, selected PAR® Technology Corporation (NYSE: PAR), as its technology partner for the launch of its new customer loyalty […]
Social commerce is booming with global sales projected at $1.2 trillion in 2025, and TikTok is outpacing rivals thanks to its in-app shopping experience. TikTok is dominating the UK’s social shopping scene, with its in-app checkout and viral discovery model outpacing Instagram and redefining how micro-brands sell. For example, Businessmagnet reports TikTok Shop has captured 26% of users […]
Fintech Nexus spoke with Pat Utz, CEO and Founder of policy intelligence firm Abstract about how businesses are navigating the new regulatory normal. With the passage of the “One Big Beautiful Bill Act,” business leaders have added another task to their plate–understanding the impact on their bottom line. For many, it’s a constant stressor in […]
Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive. SCOTTSDALE, ARIZONA — JUNE 17, 2025 — A new report from travel loyalty technology provider arrivia reveals how generational differences in travel preferences are creating both challenges and opportunities […]
Why business expectations for marketing agencies are changing Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a voice search, something like, ‘Hey, find me […]