Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx’s US Presence BOSTON, MA, Jan. 21 2025 — Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With […]
Top loyalty strategists Gerardo Sama and Francisco Schnaas share critical insights on building successful loyalty programs. This expert panel explores the perfect blend of transactional and emotional engagement, breakthrough innovation strategies, and data-driven customer-first approaches that drive program success. Hosted by Alex Saul.
Executive Interview with Yuping Liu-Thompkins, Professor Marketing and Director of Loyalty Science Lab, Old Dominion University A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, which surveyed nearly 1,000 US consumers during Q4 2024, reveals that consumers are […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The Loyalty Summit CXM is coming up in just 2 weeks and we hope to see you there. Here’s some trivia for you: The event hotel – Beverly Hilton – has a long-time pet policy that allows up to two pets per room, each […]
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. It […]
In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war could be. When your products are similar—I mean, a tote is a tote—brand marketing can mean the difference between your […]
This episode available on Let’s Talk Loyalty & Loyalty Please note this episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron […]
Executive Interview with Jessica Zall, Founder & Fractional Chief Marketing Officer, Marathon Advisory The concept of using Fractional Executives is intriguing to many organizations. Today we focus on one special element of the C-Suite, the Chief Marketing Officer. In this executive interview we talk with Jessica Zall, a 3X CMO herself, about the role and […]
Seasoned Product Leader to Drive Innovation and Growth in Loyalty and Marketing Solutions MINNEAPOLIS, Jan. 15, 2025 /PRNewswire/ — Phaedon, a leader in loyalty and marketing solutions, today announced the appointment of Ravi Erraguntla as its new Chief Product Officer. With over two decades of expertise in product management, software engineering, and technological innovation, Erraguntla brings a wealth of […]
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners – led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The […]