Tips and techniques to incorporate social media into loyalty communications Over the years, social media has evolved, reshaping how businesses interact with their customers. It has become an essential avenue for driving meaningful, two-way conversations between brands and customers, boosting engagement, and increasing customer loyalty. True to the fact, 22.4% of people use social media […]
This episode is also available in video format on www.Loyalty.TV. eBucks Rewards is truly an exceptional programme as you’ll hear so we’re delighted to welcome Pieter Woodhatch – CEO of eBucks Rewards in South Africa as today’s guest Owned and operated by First National Bank, it is one of South Africa’s leading rewards programmes which has now been rewarding banking […]
According to a new report from PartnerCentric, which surveyed nearly 1,000 Americans of all ages in May 2025, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. Though 99% of respondents said they use social media, 16% of Americans quit at least one social media platform […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. Today, we look at Layer, a San Francisco-based AI-enabled financial accounting platform that enables SMBs to integrate accounting into the software platforms they already use to run their daily operations. The co announced a $6.6 million seed round […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Seven brands across the globe have launched new loyalty initiatives, highlighted by Qatar Airways introducing a subscription model where members can earn Avios points, and Virgin Atlantic making changes to its frequent flyer program to reward occasional flyers. Bilt Rewards announced a capital […]
Editor’s Note: For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more. Above is a video clip of the conversation, and below is the transcript of the […]
Why referrals, influencers and trust matter with Zillennials When it comes to influencing Gen Z and young millennials, or zillennials, trust is the trigger. Whether it’s a TikTok creator they’ve followed for years or a best friend dropping a discount code, zillennials turn toreal voicestheybelieve before clicking ‘Add to Cart’. Why? This generation grew up […]
To many — if not most — fintechs, data is a lifeblood that powers innovative underwriting, analytics, product development, and other progressive processes that help a burgeoning subsector viably square off against large incumbents. But many consumers have traditionally banked with these large incumbents, who hold much of this needed data. Open banking, which grants […]
“What we are hearing in the marketplace, and what we feared all along, is that without this rule being finalized and codified, you will start to see some anti-competitive behavior.” — FTA CEO Penny Lee To many — if not most — fintechs, data is a lifeblood that powers innovative underwriting, analytics, product development, and […]
Funding comes from new investors Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV We reported in June about the influence of private equity investors in loyalty technology companies. We found ten firms benefitting from private equity money and noted that more than one-third of the list was highlighted in the Forrester […]