Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank, Coles and Myer, Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and […]
CES kicks off Jan. 7—and Chief Marketer will be on the ground as official media partners, soaking it all in and reporting back on the latest tech trends, CMO insights, AI innovations and marketing activations at the confab. Accompanied by editors at CM sister pubs Event Marketer, AdExchanger and PRNEWS, our team will share breaking […]
Acquisitions, Program Launches and Technology led the year’s news 2024 signified the importance of the expanding US market for Loyalty Marketing products and services in the global landscape. Several European and Asian groups announced expansion plans and made acquisitions during the year. We expect to see more of this activity in 2025. We saw a […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025.
A curated compilation of the most popular webinars from The Wise Marketer The expanded playoff system devised by the NCAA for college football has produced a series of runaway games to date. We hope the next round is more competitive. The NFL/Netflix partnership that produced two pro football games on Christmas Day delivered the same […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge. 1. Alice Milligan, CMO at Morgan Stanley Milligan shares […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri. 1. Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and […]
What we learned about retail marketing from a Rich Roll podcast One of the strategic practices we heartily recommend to inspire new thinking and spark business growth is to interact with people and content outside of your core area of business. Getting out of your zone of familiarity (your comfort zone) can lead to transformational […]
Highlighting the best executive interviews of the year from Loyalty Marketing The Wise Marketer is the crossroads of the Global Loyalty Marketing industry. During 2024, we connected with many of the leading voices in Customer Loyalty and were fortunate to be able to dive deep into the stories of each executive. In the process we […]