Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences. CM sister pub AdExchanger shows how Dewar’s has built and segmented communities through social media and evolved its media mix. — With signal loss on […]
Portrait Milano named hotel of the year, The Leela Palaces, Hotels & Resorts voted leading luxury hotel brand, Italy shines as most popular holiday hotspot and The Surrey, A Corinthia Hotel, New York recognised as best new hotel, while Emirates wins best airline in the world. London, United Kingdom, 8th November 2024: The world’s leading […]
Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Each month WMG CEO Bill Hanifin and CMO Aaron Dauphinee select a topic based on one of the core courses of the Loyalty Academy™’s Certified Loyalty Marketing Professional™ (CLMP™) program. In October, the focus was on Analytics and […]
These Leaders for Loyalty are Officially Launching a WMG Advisory & Research Services Offering in 2025 DEERFIELD BEACH, FL, UNITED STATES, November 7, 2024 /EINPresswire.com/ — Wise Marketer Group (WMG), announced today that in 2025 it will operate three core lines of business with the formalization of an Advisory and Research services offering. WMG has […]
Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Curated and premium inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing […]
Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del. — As part of the company’s ongoing commitment to consumer data privacy, Phreesia is pleased to announce it has joined the Network Advertising Initiative (NAI), a non–profit organization and the leading self-regulatory […]
Why Hyper-Personalization with AI is the Way Forward With new types of media platforms, brands, and products emerging at lightning speed, it’s no surprise audiences are now more protective of their time, engaging selectively in ways we are still learning to understand. Customers are inundated with content—from email, texts, and social media—while attention spans are […]
Digital Analytics leader enhances Heap and Hotjar integration, launches AI-powered features, unveils new freemium model and a refreshed brand identity. Paris, November 7th, 2024, 12:30 pm CET — Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new standard for businesses aiming to […]
About the TrueBlue Loyalty Program Today, we explore JetBlue’s TrueBlue loyalty program. Founded in 2000 with a vision to “bring humanity back to air travel,” JetBlue focuses on premium leisure travelers. Edward Pouthier, Director of Loyalty at JetBlue, shares how simplicity and customer-first values shape their approach to loyalty. Meet our guest Our guest today is… Edward Pouthier,Director […]