After an amazing first year of “The Wiser Loyalty Series”, Founder and CEO of Let’s Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series. Today’s epsiode explains how the partnership between Let’s Talk Loyalty and The Wise Marketer group is evolving even further. Paula’s guests are Bill Hanifin and Aaron Dauphinee,, CEO and […]
This week’s Customer Loyalty and Digital Marketing News From the Editor For most of us, this is the last solid week of work before the holiday season takes precedence of our time and attention. This is a great time to shift your focus from the daily grind to learning and planning. May we suggest you […]
In-store card purchases outstripped digital sales, indicating a post-Covid confidence to shop in-person and gift a physical dining experience. NEWTON, Mass., Dec. 16, 2024 (GLOBE NEWSWIRE) — Restaurant gift card sales peaked earlier in the 2024 Thanksgiving weekend with shoppers purchasing 13.2 percent more in dollars per card on Black Friday and 17.7 percent more […]
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners. The exclusive group represent the best and brightest across […]
Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly Canadian to Tropicana to Jaguar, oh my!). But you, you’re still looking to not just survive but thrive here as we approach 2025. […]
From Big Brands to Top Agencies, These Are This Year’s Biggest Game-Changers Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle for the status quo. The industry’s most influential marketers include brand-side executives […]
Five Ways Causal AI Can Grow Your Business in 2025 There’s no doubt about it, 2025 is set to be a banner year for AI. Emerging AI technologies such as causal AI are about to revolutionize traditional approaches and enable businesses to make informed, accurate decision-making derived by experimentations and insights across virtually every industry. […]
Denise Holt, SVP Strategy, Experience & Research with Phaedon Women-in-Loyalty™ celebrates female executives who are influential in digital customer marketing and who have made lifetime contributions to the art and science of customer loyalty throughout their careers. Each of these conversations highlights unique perspectives on loyalty marketing from our guests as they share how customer […]
Fintech disruption and evolving rewards reshape business spending landscape NEW YORK, Dec. 10, 2024 /PRNewswire/ — Ascenda, the global leader in loyalty as a service, today released its 2024 State of Loyalty: Commercial Cards report. The report unveils key trends and opportunities in the fast-growing spend management market, particularly for small and midsize businesses. The study highlights a […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in […]