New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]
In 1993 Burger King began accepting credit cards for payment of fast-food garnering media coverage of this fundamentally new use case, which resurfaced on TikTok last year. Customers’ reactions recorded from the momentous event, while funny to watch today, were initially speculative as to whether paying by credit card for small purchases would catch on […]
Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. The goal […]
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]
Editor’s Note: Paytronix has been one of the most prominent providers of loyalty software and related services to the restaurant business over recent memory. Over time, the company expanded its footprint into Convenience Retail. The loyalty services market for restaurant and convenience retail is dominated by a handful of providers, with PAR PUNCHH, PDI Technologies, […]
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […]
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC) regarding its “Negative Option Rule.” A key part of this rule is the “click-to-cancel” feature, which aims to make the cancellation process easier for consumers—and may go into effect as early as March of 2025. For companies […]
Maria Börjesson brings her extensive experience in leadership, technology, and people development to Netigate, setting the stage for continued growth and innovation. STOCKHOLM, Sweden (October 31st, 2024) — Netigate, a leading provider of customer and employee feedback solutions, has appointed Maria Börjesson as its new Chief Executive Officer. With over 25 years of experience in the insurance, […]
DEERFIELD BEACH, FL, UNITED STATES, October 31, 2024 / EINPresswire.com/ — The Loyalty Academy™ (LA), the education platform of the Wise Marketer Group (WMG), announced today that last week its Certified Loyalty Marketing Professional™ (CLMP™) community surpassed a milestone of 1,000 individuals as in-person certification workshops took place in both London, UK and Dubai, UAE. […]