CLEARWATER, Fla., Oct. 31, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff, increased third quarter (Q3) gross revenues significantly over the same quarter last year, improving 18.6%, a sign that more business owners and marketers are opting for direct mail marketing. Currently, PostcardMania is on track to break $120 million in annual revenue, which would set […]
Editor’s Note: Phil Rubin is Founder, Grey Space Matters and a well-recognized and respected voice in the loyalty marketing industry. He pioneered discussions of stakeholder capitalism and first wrote about loyalty and media in early 2017, when Axios launched. That piece is relevant today, both for Axios’ success and for the latest issues at The […]
This week on Wiser Loyalty, Bill Hanifin and Aaron Dauphinee reveal real-world success stories of brands using customer data analytics. Learn how leading companies create stronger customer relationships and deliver personalized experiences that drive business growth.
This week’s Customer Loyalty and Digital Marketing News From the Editor The big news this week from our point of view is that the community of Certified Loyalty Marketing Professionals™ has crossed the 1K threshold. Following the workshops in London and Dubai last week, the number blew past the 1K benchmark and is closer to […]
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […]
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, […]
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […]
[1]37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery. 1 in 4 will be spending less on Christmas this year, while 15% have already started shopping to spread the cost 17% of consumers who celebrate Christmas will be gifting pre-loved […]
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […]
In a LinkedIn Live on October 28, Chief Marketer and payment solutions and technology company Deluxe explored how to implement trigger marketing strategies that resonate with clients and prospects at key moments. Attendees learned what marketers should be most focused on to make this a successful strategy, best practices from optimizing client campaigns, how trigger […]