Key stats WithU reports a 297% increase in new app sign ups as the result of its collaboration with McDonald’s MONOPOLY UK 95% of McDonald’s customers who redeemed a WithU code during the promotion signed up for a WithU account 83% of WithU workouts completed by new members driven by the promotion are beginner level […]
Why Your CAC Doesn’t Matter You’ve heard it said, “It’s not the size of the dog in the fight, it’s the size of the fight in the dog”. That quote is first attributed to Mark Twain, though it has been invoked by many others General Dwight D. Eisenhower to retired Ohio State football coach Woody […]
This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & […]
CLEARWATER, Fla., Oct. 31, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff, increased third quarter (Q3) gross revenues significantly over the same quarter last year, improving 18.6%, a sign that more business owners and marketers are opting for direct mail marketing. Currently, PostcardMania is on track to break $120 million in annual revenue, which would set […]
Editor’s Note: Phil Rubin is Founder, Grey Space Matters and a well-recognized and respected voice in the loyalty marketing industry. He pioneered discussions of stakeholder capitalism and first wrote about loyalty and media in early 2017, when Axios launched. That piece is relevant today, both for Axios’ success and for the latest issues at The […]
This week on Wiser Loyalty, Bill Hanifin and Aaron Dauphinee reveal real-world success stories of brands using customer data analytics. Learn how leading companies create stronger customer relationships and deliver personalized experiences that drive business growth.
This week’s Customer Loyalty and Digital Marketing News From the Editor The big news this week from our point of view is that the community of Certified Loyalty Marketing Professionals™ has crossed the 1K threshold. Following the workshops in London and Dubai last week, the number blew past the 1K benchmark and is closer to […]
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […]
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, […]
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […]