New research from SALESmanago reveals that AI is now essential for marketing success, yet complexity is rising as teams shrink and pressure increases Krakow, Poland, 3rd April, 2025: New research from SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 customers, has found that European marketers are being asked to achieve more with less, as […]
New Affiliate Manager Program upends industry norms. BusinessLeague, the revolutionary gamified affiliate marketing platform, has launched an Affiliate Manager Program that will upend the industry norm of fixed prices with an innovative and automated performance-based compensation approach. Launched in 2024, BusinessLeague empowers businesses and marketers to identify new opportunities and partners to radically accelerate their […]
This interview with Neetan Chopra from IndiGo is highly insightful, from learning about a relatively young airline, a very young loyalty programme, and a global marketplace not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent […]
In this week’s interview for this series, we venture into the world of super apps to hear from Baz Superapp’s own Yered Gonzalez who is the Director of Product Strategy. Yered offers a perspective into the growing success of this type of technology in South America that is mirrored from what we’re seeing more commonly […]
When Kendrick Lamar stepped out onto the stage in flare jeans for his Superbowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters. “Kendrick Lamar walks out on the biggest stage on the planet wearing flare […]
The New Loyalty Playbook – Chapter One This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This first eBook chapter of three examines a concept that is core to the future of loyalty strategy development – how brands can leverage new loyalty fundamentals to foster meaningful customer relationships that stand the […]
Global News Roundup from The Wise Marketer From the Editor Individuals can be gurus, someone who is regarded as an expert or leader, but can a nation of people be regarded the same? I’m not 100% sure but as I find myself in the Netherlands this week, it certainly comes to mind that the Dutch […]
Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep […]
On new signings, Accor achieved record performance last year, setting thestage for further expansion in 2025. In 2024, Accor expanded its portfolio with the opening of 293 hotels andresorts, adding 50,000 rooms. Growing trends such as conscious travel, leisure, and gig tripping presentsignificant growth opportunities. 58% of Accor’s new hotel projects in 2024 were conversions […]
He Discusses a Strategic Approach to Co-branded Credit Cards In an industry where credit card launches can feel like routine announcements, Porter Airlines has managed to create genuine excitement earlier this week. When Edmond (Eddy) Eldebs, Senior Vice President and Chief Commercial Officer at Porter, agreed to walk me through the airlines new co-branded credit […]