Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […]
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […]
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […]
The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance. “Marketers today are charged with doing far more with less—a reality that makes the achievements of this year’s winners and honorable mentions all […]
Listening to the media speculate over what’s hindered corporate growth in recent years can feel a bit like a game of Clue. Was it the Fed in D.C. with the high interest rates? The many geopolitical conflicts? The techies in Silicon Valley with the never-ending disruption? Or just fickle customers with their constantly shifting preferences? […]
Editor’s Note: According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks, with the goal of building loyal behavior with its existing customer base while finding new audiences. As a bonus, the program gives Lowe’s more insights into customer shopping patterns. Read about the […]
Rule will help lower prices on loans and empower people to more easily fire financial companies that provide bad service OCT 22, 2024 — WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) finalized a rule that will give consumers greater rights, privacy, and security over their personal financial data. The rule requires financial […]
Wayfair Inc. is one of the world’s largest home retailers with over US$12 Billion in net revenue for the twelve months ending June 30, 2024. The company has been founder-led since 2002 and employs more than 11,000 people while serving 22 million active customers. If you are interested to listen to their Q3 2024 earnings […]
Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […]
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […]