Newswire

New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month.’ These insights come from new […]

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and […]

NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance. “I’m so excited to begin this new journey with the […]

MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […]

Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON — Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. This long-standing collaboration, which spans over […]

Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK — Phreesia, a leader in patient intake, outreach and activation, has collaborated with the Ad Council, a nonprofit organization at the forefront of driving change through social impact marketing, to bring three public […]

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […]

Today, we’re excited to share insights from the Wiser Loyalty podcast, featuring Wise Marketer Group leaders Bill Hanifin and Aaron Dauphinee. As Loyalty Academy™ faculty members, they explore Data Analytics in Loyalty Marketing, sharing their expertise on customer data strategies and analytical approaches that drive business success.

Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport  generating an astounding 6x increase in daily visitors and record-breaking advertising revenue “The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors […]

Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time. “There’s a […]