There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and the business—is increasingly important to future growth. However, it’s becoming more common for Heads of Marketing to sit below the […]
Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards nationwide, the brand hopes to dispel the myth […]
The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts […]
Your Practical Guide to Navigating the 6 Critical Challenges of Automotive Customer Loyalty Driving customer loyalty in the automotive sector is always a rough road. By definition, any business that has a natively extended purchase cycle presents a brand challenge. How is it possible for a brand to retain customer attention and share of mind […]
Wednesday, Nov. 20, 2024 [MIAMI]–Points4Purpose is pleased to announce the launch of its AI-powered CommunityRewards™ loyalty program in the Miami market, seamlessly enabling shoppers to earn cashback on qualifying retail purchases and micro-donate a portion of their earnings to the charity of their choice. With over 7,000 online and bricks and mortar stores active on […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s insightful interview features Australia’s Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in […]
Points4Purpose launches the first card linked community based loyalty program in the region. Community Rewards™, a community based, cause related loyalty program and the first program of its kind in the United States, officially launched on November 20, 2024 in the Miami market. With over 7,000 online and bricks and mortar stores active on the […]
Expands Mission to Help Renters Build Path to Homeownership Through Credit History Building and Revolutionary Home Search Tools NEW YORK–(BUSINESS WIRE)–Bilt Rewards, the pioneering rewards program for renters, today announced a groundbreaking expansion that allows Bilt Members to earn substantial Bilt Points when purchasing a home through an eXp Realty agent—often hundreds of thousands of […]
Amidst the hubbub of modern life, vacation time is increasingly precious. But to make the most of our rare days away, we often devote significant time — up to two full working days — to research, plan and book trips. According to a recent survey of U.S. consumers, travel planning has become a major stressor, particularly […]
About this episode Customer Data Technology 2024: Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal how to build a comprehensive 360-degree customer view. Today on Wiser Loyalty, discover how leading brands integrate key technologies to capture complete customer behavior insights and brand interactions.