Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality Publishers Unfairly Deemed Unsafe

Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […]

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#606: India’s Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand […]

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Marigold Redefines Relationship Marketing with AI-Powered Capabilities that Boost Engagement, Loyalty, and Lifetime Value

NASHVILLE, Tenn., Oct. 22, 2024 (GLOBE NEWSWIRE) — Marigold, the leading messaging and loyalty platform, today unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold AI (MAI) and pronounced “May”, is dedicated to helping marketers create meaningful, human-centered experiences that foster genuine connections […]

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The Loyalty NewswireOctober 24, 2024

This week’s Customer Loyalty and Digital Marketing News From the Editor We are back in the office after an extended period on the road, soaking in all the good content and networking at The BIG Handshake in Amsterdam, and working with a strong group of professionals in The Loyalty Academy™ CLMP™ workshop in London. QBF […]

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Half of U.S. consumers will stay loyal to brands they buy from during Black Friday

New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month.’ These insights come from new […]

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Landbase Raises $12.5M to Automate Go-To-Market

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and […]

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VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency and Bolster Standards Compliance

NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance. “I’m so excited to begin this new journey with the […]

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MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers

MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […]

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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising and Media

Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON — Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. This long-standing collaboration, which spans over […]

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Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness Campaigns

Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK — Phreesia, a leader in patient intake, outreach and activation, has collaborated with the Ad Council, a nonprofit organization at the forefront of driving change through social impact marketing, to bring three public […]

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