This week’s Customer Loyalty and Digital Marketing News From the Editor Two big acquisitions were announced this week: Loyalty services provider Paytronix is becoming part of Access Group. This caps off a 23 year journey for founder Andrew Robbins and his team. The company has been a leader in providing loyalty solutions for QSR and […]
Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library. SAN. JOSE, CA, USA (November 4, 2024)—The Chief Marketing Officer (CMO) Council today announced a strategic partnership with The Wise Marketer Group that will provide members and audiences with many […]
Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.
ST. PETERSBURG, Fla.–(BUSINESS WIRE)—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the completion of the first phase of its payment-based offer innovation project with Mondelēz International and Hedera, an open source leading enterprise distributed ledger technology (DLT) network. “As a customer first global organization we are committed to being at the […]
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]
In 1993 Burger King began accepting credit cards for payment of fast-food garnering media coverage of this fundamentally new use case, which resurfaced on TikTok last year. Customers’ reactions recorded from the momentous event, while funny to watch today, were initially speculative as to whether paying by credit card for small purchases would catch on […]
Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. The goal […]
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]
Editor’s Note: Paytronix has been one of the most prominent providers of loyalty software and related services to the restaurant business over recent memory. Over time, the company expanded its footprint into Convenience Retail. The loyalty services market for restaurant and convenience retail is dominated by a handful of providers, with PAR PUNCHH, PDI Technologies, […]
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]