Wayfair Inc. is one of the world’s largest home retailers with over US$12 Billion in net revenue for the twelve months ending June 30, 2024. The company has been founder-led since 2002 and employs more than 11,000 people while serving 22 million active customers. If you are interested to listen to their Q3 2024 earnings […]
Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […]
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […]
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand […]
NASHVILLE, Tenn., Oct. 22, 2024 (GLOBE NEWSWIRE) — Marigold, the leading messaging and loyalty platform, today unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold AI (MAI) and pronounced “May”, is dedicated to helping marketers create meaningful, human-centered experiences that foster genuine connections […]
This week’s Customer Loyalty and Digital Marketing News From the Editor We are back in the office after an extended period on the road, soaking in all the good content and networking at The BIG Handshake in Amsterdam, and working with a strong group of professionals in The Loyalty Academy™ CLMP™ workshop in London. QBF […]
New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month.’ These insights come from new […]
Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and […]
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance. “I’m so excited to begin this new journey with the […]