Editor’s Note: According to Adtaxi’s 2025 Super Bowl Survey, nearly 70% of the game’s total audience will use secondary media to engage with Super Bowl-related content. PRNEWS, a Chief Marketer Network publication, looks at six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages—from Twix’s Second Screen Staredown to Pepsi’s […]
Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience WASHINGTON — Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the […]
Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity […]
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. While headlines focus on the dollar amounts, the more compelling story lies in their simultaneous announcement of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. This seemingly contradictory dynamic of rising prices and accelerating […]
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from performance marketing agency Tinuiti. The report is based on anonymized data from ad programs under Tinuiti’s management. In both the third and fourth quarters […]
When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty CAMBRIDGE, Mass. — According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, […]
Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships NEW YORK & SAN MATEO, Calif. — StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, today announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate […]
Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK — Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing […]
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions NEW YORK — Today Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced their intention to partner to deliver attribution for automotive advertisers across […]
Acquisition, new Head of APAC appointment, and developing its product offering are all central to supporting the company’s growth ambitions SYDNEY & SINGAPORE — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that the business continues to expand its APAC offering after achieving a fully organic […]