Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly […]
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK — Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In […]
How opt-in marketing offers a personalized, data-driven approach to customer loyalty Connecting with customers in this digital age is ever-evolving and becoming more of a challenge. Through email, text messaging, and social media, consumers are inundated more than ever by multiple brands forcing them to become more selective about where they invest their attention. As […]
When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for Taylor Swift to wear our shoes,” she told her PR partner CLD at the time. Admittedly, it […]
Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with […]
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […]
MOUNTAIN VIEW, Calif. — LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic […]
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% […]
Integration continues to expand technology offerings for DataVerify clients ST. LOUIS, Mo. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […]
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […]