Cultivating Loyalty through Unified Brand Experiences This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Phaedon and is titled “Cultivating Loyalty through Unified Brand Experiences.” This eBook examines a concept that is core to the future of loyalty strategy development – how brands can foster loyalty through integrated UX, CX, and EX. As […]
January 7, 2025 – 8:30 AM PST
The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official Jan. 7 kickoff. AI agents, or autonomous systems that can perform tasks and respond to users without human intervention, will dominate brand engagements, customer service […]
Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank, Coles and Myer, Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and […]
CES kicks off Jan. 7—and Chief Marketer will be on the ground as official media partners, soaking it all in and reporting back on the latest tech trends, CMO insights, AI innovations and marketing activations at the confab. Accompanied by editors at CM sister pubs Event Marketer, AdExchanger and PRNEWS, our team will share breaking […]
Acquisitions, Program Launches and Technology led the year’s news 2024 signified the importance of the expanding US market for Loyalty Marketing products and services in the global landscape. Several European and Asian groups announced expansion plans and made acquisitions during the year. We expect to see more of this activity in 2025. We saw a […]