AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […]
Today, we’re excited to share insights from the Wiser Loyalty podcast, featuring Wise Marketer Group leaders Bill Hanifin and Aaron Dauphinee. As Loyalty Academy™ faculty members, they explore Data Analytics in Loyalty Marketing, sharing their expertise on customer data strategies and analytical approaches that drive business success.
Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Olympic Games
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport generating an astounding 6x increase in daily visitors and record-breaking advertising revenue “The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors […]
Adverity Launches Enhanced Data Management and Data Quality Capabilities With New Data Quality Suite
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time. “There’s a […]
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand […]
On the heels of its best-ever August for U.S. sales, Mazda launched a new brand platform this fall—dubbed “Move and Be Moved”—to reflect its human-centric approach and a new focus on experiences, products and marketing. It’s more of a “brand aspiration” than a tagline, according to Chief Marketing Officer Brad Audet. “You have the mobility […]
Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year over year or Meta’s bottom-of-funnel CPMs being more than 100x more expensive than upper-funnel CPMs (in a number of accounts I’ve encountered lately), the bottom of the funnel is […]
Our reporters share their experiences from “Loyalty’s friendliest meet up.” The BIG Handshake Loyalty is dubbed ”Loyalty’s friendliest meet up, that brands and retailers love to attend.” Our staff that was on hand to participate in the event agree in full. Held in the Novotel Amsterdam City on 15-16 October 2024, the two-day conference filled […]
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals. GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […]
The rise of AI-generated copywriting and video scripts has been rapid and, in some corners, difficult to keep up with. Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, […]