When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for Taylor Swift to wear our shoes,” she told her PR partner CLD at the time. Admittedly, it […]
Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with […]
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […]
MOUNTAIN VIEW, Calif. — LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic […]
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% […]
Integration continues to expand technology offerings for DataVerify clients ST. LOUIS, Mo. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […]
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […]
We all know the old trope about CMOs holding the most tenuous seat in the C-suite. After all, you’re easy to blame for any performance shortfalls, and even easier to replace with some other bright-eyed dreamer. Making matters worse, the job keeps dramatically changing. First ads went digital. Then data unification was put on your […]
Marketing in taboo categories like body hair grooming and sexual wellness presents unique challenges, even during designated holidays like 420 or Sexual Wellness Month. For the latter, this year we saw everything from influencer campaigns to brand partnerships to a collaborative giveaway with my company, Meridian Grooming, and like-minded wellness brands LOLA, Hanx, Champ and […]
Among the behemoth fast food and coffee chains of the world, loyalty programs have become a vicious battleground where massive corporate investments are made to keep customers returning, driving engagement, and ultimately increasing revenue. But not all loyalty programs are created equal. Some are brilliantly designed, tapping into psychological triggers that make customers feel valued […]