earnify™ aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience. Exclusive introductory offer includes double points for the first 90 days and 250 welcome points after registration. CHICAGO, October 7, 2024 /PRNewswire/ — bp (NYSE: BP) announces the launch of earnify™, a cutting-edge app designed […]
This week’s Customer Loyalty and Digital Marketing News From the Editor This is a final call for you to join The Loyalty Academy™ in London for a CLMP™ workshop on October 21-22. This one will be led by Bill Hanifin and Aaron Dauphinee. We have secured a fantastic venue at the Marriott Marble Arch and […]
Editor’s Note: Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and a flexible approach. Sister pub Multichannel Marketer spoke with Nalgene’s Director of Marketing Eric Hansen about its marketing budget, Amazon ad success and more. […]
Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send personalized SMS and email marketing messages at the optimal time, conversions rates have doubled. CM sister pub Multichannel Marketer has the story. Below is an excerpt; go […]
The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the setback turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer […]
Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an anchor for other third-party data, which allows users to be identified and retargeted even without using cookies. CM sister pub AdExchanger looks how Perry Ellis uses […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world’s most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest […]
Many loyalty operators are grappling with measuring the effectiveness of their programmes and keeping them relevant in an ever-evolving marketplace. If this resonates with you, rest assured you’re not alone. Only 38% of loyalty programme owners confidently measure their programme’s incremental profit* and many operators are unsure of how to gauge programme performance. Without such […]
Executive Interview with Danni Peirce, CEO 7-Eleven, part of the DFI Retail Group 7-Eleven Inc (7-Eleven), a subsidiary of Seven & i Holdings Co Ltd (Japan), is the largest convenience and fuel retailer in the world. The company operates through franchise and license models and through its franchisees, licensees and affiliates, has presence in Asia, […]
Within a year of ChatGPT’s launch, more than half of businesses (54%) were taking steps to implement GenAI in various parts of their organisation. In the marketing world, this included tools that could help generate imagery and text and create smart personalisation when communicating with customers. Disappointment with GenAI, Who’s to blame? But, by the […]