Executive Interview with Danni Peirce, CEO 7-Eleven, part of the DFI Retail Group 7-Eleven Inc (7-Eleven), a subsidiary of Seven & i Holdings Co Ltd (Japan), is the largest convenience and fuel retailer in the world. The company operates through franchise and license models and through its franchisees, licensees and affiliates, has presence in Asia, […]
Within a year of ChatGPT’s launch, more than half of businesses (54%) were taking steps to implement GenAI in various parts of their organisation. In the marketing world, this included tools that could help generate imagery and text and create smart personalisation when communicating with customers. Disappointment with GenAI, Who’s to blame? But, by the […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee, are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Webinar: Harnessing AI for Enhanced Customer Loyalty is taking place tomorrow, Tuesday 1 October. The Wise Marketer has assembled a group of panelists with a unique understanding of the dynamics occurring at the intersection of AI and Customer Loyalty. This roundtable discussion will provide […]
Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The “pack my Stanley with me” TikTok trend, for instance, has users converting the tumblers into mini backpacks by attaching a range of accessories to them, thereby […]
Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. — Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. “Marketers today are inundated with data, making it […]
The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No longer a siloed function focused on generating leads, marketing has evolved into a strategic force multiplier for companies seeking to drive deeper customer relationships, supercharge […]
September 09, 2024, 06:00 AM Eastern Daylight Time BOSTON & TORONTO–(BUSINESS WIRE)–Exchange Solutions, a leading provider of loyalty and customer engagement solutions, is pleased to announce the appointment of Darren Thompson as Senior Director of Partnerships. Thompson brings over two decades of experience in the loyalty industry, having held key roles at several prominent organizations […]
The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing. This process lays the foundation for AI […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With […]