Leading media company adopts cutting-edge Lakehouse CDP to unify subscriber and event data, aiming to boost personalisation and revenue. LONDON – 8 October, 2024 – Haymarket Media Group, the media, data and information company, has selected Amperity, the first AI-powered Lakehouse customer data platform (CDP), as its critical data foundation to unify, manage, and activate all of the […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no […]
Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads. From Q1 2023 through Q2 2024, Emplifi’s data shows TikTok […]
Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital […]
First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals DUBLIN and NEW YORK, Oct. 8, 2024 /PRNewswire/ — CarTrawler, the leading B2B technology provider of car rental solutions for the global travel industry, has released a unique research report exploring the connection between loyalty programs […]
Everyone is talking about the importance of Artificial Intelligence to their business, but how can you capitalize on the potential of AI to create innovative Customer Loyalty Solutions? The Wise Marketer kicked off the month of October with this webinar focused on breaking through the massive volume of information about AI and its potential impact […]
New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging Campaigns Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping […]
Mansfield, MA, Oct. 08, 2024 — DGS Retail (“DGS”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced the acquisition of SMS Display Group (“SMS Display”), a Chicago- based designer and manufacturer of retail fixtures and displays, serving multiple channels of trade including off-price retail and home improvement stores. The acquisition of SMS […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month […]
MUNICH, GERMANY, October 7, 2024 /EINPresswire.com/ — Capillary Technologies, a global leader in customer engagement and customer loyalty solutions, is proud to announce its expansion into the DACH region. This entry into the DACH region marks a significant milestone in Capillary’s European growth strategy, following its successful expansion in the US and the acquisition of Tenerity’s […]