This episode is sponsored by Phaedon. Download their 2026 research paper on Humanizing Loyalty here now. This episode is also available in video format on www.Loyalty.TV. Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business. […]
The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and can hook a consumer. Here’s what the top marketer at each of these brands say: Taglines Matter — […]
San Antonio’s Favorite Tex-Mex Restaurant Modernizes Tech Stack, Prepares to Scale in 40th Anniversary Year Newton, MA — February 17, 2026 — Paytronix, the leader in guest engagement solutions, announced that Las Palapas has upgraded its infrastructure by partnering with Paytronix to deploy a full new tech stack, including a powerful new mobile app and loyalty program to engage […]
Marketing leaders are operating in the most data-rich environment the industry has ever seen. Real-time dashboards update by the minute. AI surfaces correlations at scale. Attribution models promise precision. Media mix models forecast long-term impact. Creative performance tools generate granular asset-level insight. On paper, CMOs should have complete visibility. Yet when the CEO or CFO […]
This episode is sponsored by Phaedon. Download their 2026 research paper on Humanizing Loyalty here now. This episode is also available in video format on www.Loyalty.TV. In this episode, we explore how beer culture, category dynamics, and customer loyalty have evolved in the decade following AB InBev’s acquisition of SABMiller — one of the most significant moments in the global beer industry. Our guest is DeWet Bisschoff. He has spent more than […]
Agent delivers data-driven recommendations and on-brand ads directly in Slack, eliminating the coordination bottleneck between insight and action. Boston, MA — February 17, 2026 — Copley, an AI-native marketing agent built by former Klaviyo and Salesforce Commerce Cloud operators, today launched the first always-on performance marketing agent that continuously connects competitor, business, and advertising signals to […]
Exploring what AI means to CMOs in 2026 The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Michael Cichon, a B2B marketing executive with 20+ years in technology and cybersecurity, contributing to […]
The Loyalty Newswire from The Wise Marketer From the Editor 40% of our subscriber base is enjoying a state holiday, with today being Family Day in Canada and President’s Day in the US. Since we are serving a global audience, we couldn’t leave the majority of our followers hanging, so here is this week’s news, […]
Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones at mass cosmetics prices, said Chief Marketing Officer Jeremy Lowenstein. And that’s the theme of its new campaign, “What’s Inside Is Everything.” […]
NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized. The reveal on X from Durant, featuring a video clip of his rejuvenated skin and seemingly never-ending legs, has already racked up 41 million views. But […]