In today’s retail environment, ecommerce is no longer a “nice to have” – it’s essential. Platforms like Shopify, WooCommerce, and Squarespace have made selling online more accessible than ever. But for many business owners, launching the store is just the beginning. Once you start gaining traction, you’ll likely want your ecommerce setup to sync […]
This episode is also available in video format on www.Loyalty.TV. The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer, talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that data […]
With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. Converse hosted a one-day customization event at a Famous Footwear store in Chicago on Aug. 7 with more than 75 influencers. The brand provided each content creator with a […]
Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman. The financial institution’s most recent marketing campaign, dubbed “The Credit Wreckers,” uses four cartoon characters that embody common mistakes consumers make that hurt their credit. For example, […]
Why build when you can buy? Inside the M&A frenzy fueling acqui-hires, infra plays, and IP grabs. A decade ago, when AI wasn’t yet a buzzword, businesses struggled to raise money for the technology. Demis Hassabis, the CEO and co-founder of DeepMind — one of the pioneers in solving artificial intelligence — recently said in […]
Today, we dig into the recent flurry of enterprise M&A for clues on who’s buying, why, and whether startups should stay the course or cash their checks. Last week, we wrote about AI’s pre-product investment frenzy and the AI talent wars. While the average knowledge worker isn’t commanding eight-digit salaries, the AI race is already […]
DENVER, COLORADO – AUGUST 13, 2025 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named to the Constellation ShortList™ for Midmarket CRM Suites in Q3 2025. The Constellation ShortList™ portfolio highlights the key players when considering technology investments in key areas and are designed to provide guidance on rapidly changing […]
Hearing protection brand Axil is making a push to grow through licensed products with brand partnerships and expanding into more retail doors. Axil’s products, which are mostly ear muffs and in-ear buds, have primarily been used for hunting and outdoor sports. The brand’s largest segment is electronic earbuds that have full hearing protection in them, said Tyler […]
Fintech Nexus asked peers to recommend female fintech founders who they felt we all should watch over the next year. Today is part one of our series recognizing a group of women who are inspiring the future of the financial technology industry, according to their peers. Fintech Nexus asked the LinkedIn universe, “who are female […]
An exploration of automotive loyalty, partnerships, and rewards in the UK and how, by working together and thinking differently, brands can achieve more for less. The automotive sector has long held a fascination for us at The Wise Marketer – it’s an industry that is worth billions, that touches the lives of people globally on […]