AI’s Existential Opportunity

It’s easy to get lost in the doom loop around AI—job loss, deepfakes, copyright battles, the slow erosion of critical thinking. No shortage of headlines there. But in all the talk of AI’s existential risk, it’s just as easy to overlook its existential opportunity: the chance to fundamentally reshape how we solve some of our […]

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The AI Agent Wild West

AI agent sprawl is coming — how can enterprises keep them all in line? If you caught that viral clip of an AI tool running dozens of X accounts at once, you saw more than a stunt — you saw the future. Enterprises are now betting big on AI agents — bots that can perceive, […]

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CRMC Webinar Series: Inside the Bombas Customer Retention Playbook

This episode of the CRMC Webinar Series features Bombas, a comfort-obsessed brand with a heart for supporting those facing homelessness. If you don’t know, the company has to date donated over 150 million essential clothing items to over 3,500 organizations across the US. Today’s topic is Inside the Bombas Customer Retention Playbook, and we have […]

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The World According to Kanyi Maqubela

“The people who always see a door, and if there isn’t a door, draw a door, and it turns into one, because they can manifest it through sheer will —that type of thing is what I look for.” Asking venture investor Kanyi Maqubela to describe the throughlines that render his hodge-podge-y gamut of investments at […]

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#684: Developing a game changing, zero liability points program to the Australian hospitality market

Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel. Matt’s loyalty journey began with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world of Caesars casinos, followed by several loyalty consulting roles […]

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A Debate on the Future of Loyalty

Steven Bocska provides a rebuttal to Denis Huré Editor’s Note: The launch of the Google AI Shopping Assistant inspired Steve Bocska, CEO PUG Interactive, to investigate the potential impact of that tool on the fortunes of retailers. We published Steve’s thoughts on how brand and customer loyalty could be disrupted by this new tool in […]

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New Look Transforms Customer Data Strategy with Amperity and Databricks Partnership

Leading Fashion Retailer Unifies Customer Data to Deliver Exceptional Omnichannel Experiences and Drive Revenue Growth LONDON – 1 July, 2025 – New Look, one of the UK’s leading fashion retailers, today announced the successful implementation of Amperity, the AI-powered customer data cloud, integrated with the Databricks Data Intelligence Platform. Amperity was selected earlier this year following successful results from its pilot […]

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CMO Council Interview Series: Corinne Schmid, VP of Marketing at Tucows

Unpacking the secrets of domain registry and the role of Tucows in this global business Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Corinne Schmid, VP […]

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#683: Cadillac Fairview Is A Curator Of Mall Moments That Matter

This episode is also available in video format on www.Loyalty.TV. In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into […]

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Paytronix Partners with Auphan Software to Expand Canadian Footprint; Drive Interoperability for SMB Operators

NEWTON, Mass. and VANCOUVER, British Columbia, July 01, 2025 — (GLOBE NEWSWIRE) — Paytronix, an Access Group company and leader in guest engagement for restaurants and convenience stores, today announced a new partnership with Canadian POS provider, Auphan Software. Paytronix has a long-standing history of providing industry-leading support and guest experiences for Canadian brands such as Foodtastic, […]

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