2,300 Clients Have Run On Sigma; Results show $2.22 in Value vs. $1 Spent Elsewhere NEW YORK & LONDON –(BUSINESS WIRE)–MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands […]
A new Forrester Opportunity Snapshot commissioned by Zeta reveals that most loyalty marketers are sitting on a data goldmine; they lack the tools, strategy, or confidence to fully use it. Customer loyalty programs have always generated rich, consent-based data about the customers who matter most to a brand. But a new study from Forrester Consulting, […]
If you’re through changing, you’re through. That’s Martha Stewart’s motto that’s served her well in her 84 years, she said in her keynote address at the Salesforce Connections Conference in June in Chicago. Stewart is always looking for the new and the good, she said. Her intuition, taking risks and surrounding herself with young people […]
One pill to make your skin better? That’s a message that is resonating with men. This insight was at first surprising to Florastor, when the probiotic brand was conducting product research for its just-launched Digest and Skin Renew probiotic. But after probing men more about why they were interested in the product, it does make […]
I just returned from Chicago and I’m still processing everything I heard at Salesforce Connections 2026. The energy at an event like this is hard to describe to someone who wasn’t there. Thousands of marketers, developers, and executives all operating on the shared assumption that the future of customer engagement has already arrived — and […]
As loyalty programmes continue to evolve, some of the most valuable lessons come from brands that focused on simplicity and customer value from the start. In this episode of Let’s Talk Loyalty, we revisit the story of the ebookers Bonus+ Rewards Programme, launched by online travel agency ebookers in 2016. Designed to be straightforward, generous, […]
New Q1 2026 “Agentic Commerce Pulse” survey from Riskified reveals a growing trust gap in agent-driven commerce, as consumers embrace AI across the shopping journey but remain hesitant to hand over control amid concerns over fraud, security, and accountability NEW YORK, NEW YORK – APRIL 27, 2026 – Riskified (NYSE: RSKD), a global leader in ecommerce […]
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Fenty Beauty is jumping into marketing with agentic AI platforms, because the consumer shift is here, said Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Being in this industry for so many years, you know when you’re seeing a seismic […]
While at the Experiential Marketing Summit in May, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods. Hund discusses the strategic value of events as a marketing channel, the challenges of aligning all stakeholders on event goals and outcomes, the brand’s latest marketing campaigns and more. Transcript: Kaylee Hultgren: Hello […]