NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […]
Study Conducted by The Wise Marketer in Partnership with vLoyalty Highlights the Manual Nature of Many Loyalty Systems – “Quick to Serve, but Not All are Quick to Automate” DALLAS, Tx. –(September 25, 2024)– A recent study conducted by The Wise Marketer in collaboration with vLoyalty, a leading provider of loyalty automation solutions, has shed […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
Insights from the 2024 Power of Satisfaction Research by Valuedynamx In the ongoing race to lead the market, brands are not merely competing for attention from customers, they are vying for enduring customer devotion. That’s where a customer loyalty strategy comes in: helping your brand break through the noise and build lasting relationships. Loyalty programs […]
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio Digital), marking an increase from 2023. RAB, in partnership with BIA Advisory Services, took a deep dive into radio’s evolving landscape to help broadcasters navigate Q4 2024 and plan for 2025. […]
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries 72% of global media industry respondents say they are having to significantly reshape their organisation in terms of skills and talent to adapt to the impact of AI and a changing media environment. The […]
Pioneering ad platform appoints digital media sales leader to head up operations in UK and Northern Europe London, UK: Equativ, the leading global independent ad platform, today announces the appointment of Jonathan Haines as the new Managing Director for the UK and Northern Europe. Previously the Head of Enterprise Sales for Curation at Equativ, Haines has been with […]
Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical advertising […]
Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK — FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency Partnerships. […]
An innovative payments and loyalty solution to expanding to a global market. Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to […]