Delivers the new online checkout solution to anyone looking to check out with Paze MINNEAPOLIS–(BUSINESS WIRE)– All U.S. Bank clients with eligible credit and debit cards now have access to Paze℠ , a new online checkout solution that makes online shopping more convenient. Paze is an easy checkout experience with no manual card entry, no […]
The Optics Behind Warby Parker’s Ambitious Expansion Plan Eyewear brand Warby Parker is pushing ahead with plans to operate nearly 900 stores, even as its online sales gain steam. What does this digital native see in bricks? The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those […]
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before1. The […]
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions. Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […]
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […]
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering. SEO […]
Pepsi’s latest initiative to support small businesses is centered around elevating local restaurants and the role they play in building connections between people in local communities. The campaign, dubbed “Local Eats Better With Pepsi,” kicked off last month with a spotlight on the hometown restaurant of singer Kelly Rowland, which featured the celebrity paying homage […]
Editor’s Note: New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. A column in CM sister pub AdExchanger from Lucas Long, Head of Global Privacy Strategy at InfoTrust, […]
Editor’s Note: Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson […]
This episode is also available in video format on www.Loyalty.TV. This episode features unique insights – hot off the press – from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help […]