Zurich, 1 May, 2025 – Pointspay, the global leader in real-time loyalty payment solutions, has announced a strategic partnership with Dutch payment service provider Pay. to enable thousands of merchants to integrate loyalty programs directly into their online checkout experience.
Through this integration, Pay. merchants can now allow their customers to collect and spend loyalty points or Miles instantly during online purchases – starting with Flying Blue, the loyalty program of the Air France-KLM group.
This marks a significant evolution in the world of digital commerce. By embedding loyalty directly into the checkout flow, merchants gain a powerful new tool to enhance customer experience, increase basket size, improve conversion rates, and drive long-term retention. Crucially, the solution requires no additional technical development and can be activated through merchants’ existing Pay.nl setup.
“This is a game-changer for merchants,” said Dominic Hofer, CEO of Pointspay. “Loyalty has long been an afterthought in digital commerce. We’re flipping that model by making it an instant collect or spend experience of the online checkout journey. With Pay. we’re giving thousands of merchants a powerful tool to grow revenue and build long-term customer relationships.”
Customers making online purchases across Pay.’s merchant network can now be rewarded instantly for their loyalty, either by using their Miles or points to reduce the cost of their purchase or by collecting rewards on their transactions. At launch, the integration will support the Flying Blue+ payment solution, allowing members to earn/spend Miles on their purchases and to engage with the Flying Blue program beyond the world of travel.
“Loyalty isn’t just about points, it’s about value, connection and smart business,” said Olaf Kok, COO of Pay. “Our partnership with Pointspay gives our merchants a meaningful advantage. Together, we’re delivering a more engaging, more rewarding online checkout experience that customers will remember.”
This initial rollout is only the beginning. In the coming months, Pay. merchants will be able to connect with a growing portfolio of global loyalty programs from diverse sectors, expanding their ability to attract and retain high-value customers – all through a single online integration with Pointspay.
Merchants can activate the loyalty integration quickly and effortlessly through their existing Pay. dashboard. For more information, visit pointspay.com or pay.nl.
About Pointspay
Pointspay is a global loyalty technology company that enables consumers to collect and spend loyalty currency in real time during online purchases. Partnering with leading loyalty programs and merchants around the world, Pointspay transforms loyalty into a powerful e-commerce tool that drives conversion, customer engagement, and retention. Learn more at www.pointspay.com.
About Pay.nl
Pay.nl is one of the Netherlands’ leading payment service providers, offering innovative online payment solutions to thousands of businesses across Europe. Committed to simplifying digital payments and driving merchant growth, Pay.nl delivers flexible, secure, and seamless checkout experiences for both businesses and consumers. For more, visit www.pay.nl.
Media Contacts
For Pointspay: pete.howroyd@pointspay.com
For Pay.nl: press@pay.nl