Sam Kennedy promoted to Executive Vice President Client Leadership

Jessica Vo promoted to Executive Vice President Global Marketing Orchestration

London: Leading precision marketing agency RAPP UK is today announcing the promotions of Sam Kennedy to EVP, Client Leadership, and Jessica Vo to EVP, Global Marketing Orchestration.

The promotions of Kennedy and Vo coincides with a pivotal moment of transformation under the leadership of UK CEO Gabby Ludzker and follows significant achievements: Kennedy’s success in evolving the Mercedes-Benz account with a groundbreaking new agency model and Vo’s implementation of the next-gen Marketing Orchestration platform across the Omnicom group.The focus for both will now be on scaling these transformational successes across the agency, with an emphasis on driving client growth through precision and empathy.

Kennedy, who joined RAPP in 2021 to establish the Mercedes-Benz team following the Omnicom holding company win, was previously Managing Director at McCann Enterprise and Chief Operating Officer at Evidently. In her new role, she will continue to lead and grow the Mercedes-Benz UK team as well as take on the additional responsibilities of nurturing and growing client business across the agency’s portfolio, a role she took over at the beginning of the year from Ed Lee, who had been Executive Client Leadership Director. 

Jess Vo joins the RAPP leadership team in a newly created role, Executive Vice President of Global Marketing Orchestration after two successful years of assembling a specialised marketing systems team and integrating ArtBot – OPMG’s (Omnicom Precision Marketing Group) automated production tool. Her efforts have driven remarkable success across clients within the automotive, luxury and financial sectors, and her team have played pivotal roles in RAPP’s recent new business success. Jess’ role within the ArtBot platform has also been instrumental in driving growth for key clients such as VMO2 and KFC. 

In her new role, she will be responsible for scaling the Marketing Orchestration department globally, connecting teams, channels, content, workflow, and data to provide a seamless customer experience for RAPP’s clients, both in the UK and globally.

Gabby Ludzker, CEO of RAPP UK, commented: “Both Sam and Jess have been pivotal in helping our clients grow and transform – making them the natural choice to help lead RAPP, our clients and our people into the future and beyond.

“Their expertise and ambition aligns perfectly with RAPP’s vision, ensuring we continue to deliver growth at scale, while fostering innovation and inclusivity. I’m delighted that they are joining the leadership team and I’m excited about the opportunities that lie ahead for us”.

Jessica Vo, EVP Global Marketing Orchestration, RAPP UK said: “As businesses evolve with new technologies, channels and data, our role in breaking down silos and delivering a connected customer experience is more important than ever.

“I am thrilled to have the opportunity to grow and scale this capability globally at such a transformative time for the industry. I am looking forward to implementing a global standard of excellence, using our existing client successes as benchmarks.”

Sam Kennedy, EVP, Client Leadership, RAPP UK, said “With increasing technological advancements, agencies and brands are at a pivotal point – which is why I’m so delighted to be joining the leadership team of an agency that is driving the change and innovation. RAPP’s vision and ambition is bold and ambitious and it’s exciting to be part of it.”

This news follows a string of major strategic partnership new business wins for RAPP, including the recently announced B&Q Loyalty and CRM Accounts.

About RAPP Worldwide

RAPP is a global, next-gen precision marketing agency, harnessing data, creativity and empathy, and technology to drive client growth at scale. We do this through three tenets: Connected Data, activating first-party data assets to reach real people and scale and move them to action; Connected Content, activating intelligent production and generative AI to deliver customer connections that get more efficient over time; and Connected Decisioning, activating the right customer, with the right message, on the right channel, at the right time. And, across it all, we stand up for individuality – standing against normal, against dull, against one-size-fits-all’, because every brand is different and every individual is too.

We’ve been observing and cataloguing real people’s lives for over 50 years giving us a rich and unrivalled depth of expertise in first party data which is essential in today’s consumer controlled world. It’s why we put people and their preferences at the heart of the brand experience.

With a talent base of more than 2,200 individuals in 17+ offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver this incredible understanding of actionable human insight and deliver personalized content at scale to our clients’ customers. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

RAPP is proud to employ talented people across the U.S., the U.K., Argentina, Germany, China, Singapore, Australia, Malaysia, South Korea, Dubai, India and Mauritius and we actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve our vision.

RAPP is part of Omnicom Precision Marketing Group, a division of the DAS Group of Companies. To learn more, visit www.rapp.com.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using a universal framework of connected people, processes and platforms, OPMG provides services that include digital experience design and development, technology strategy and implementation, data-driven product / service design, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and change / program-management services. At the core of delivering these services is Omni, an advanced technology platform that combines advanced AI tools for content intelligence and automation with a powerful cultural insights engine and massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.  OPMG is a division of Omnicom Group Inc (NYSE: OMC). 

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.