The partnership delivers a scalable, future-ready foundation for customer engagement and growth.
TWIN FALLS, IDAHO — October 10, 2025 — Sheetz, one of the nation’s most innovative convenience store brands, has successfully transitioned its loyalty operations to Ignite Retail Technology, marking the next evolution of the Sheetz Rewards experience.
With this move, Sheetz gains a modern, scalable loyalty platform designed to support its long-term commitment to digital innovation and personalized customer engagement. The new system, developed and powered by Ignite Retail Technology, provides the flexibility and analytics depth needed to continually enhance the Sheetz loyalty experience as customer expectations evolve.
“Our partnership with Sheetz represents exactly what Ignite was built for, helping leading retailers create intelligent, connected, and future-ready loyalty programs,” said Pat Lewis, CEO of Ignite Retail Technology. “The Sheetz team has been an incredible collaborator throughout this transition. Together, we’ve built a foundation that will continue to grow and innovate for years to come.”
Shianna Peace, Sr. Manager of Loyalty Programs at Sheetz, added, “Our partnership with Ignite Retail Technology has been incredibly collaborative. The Ignite team has provided outstanding support throughout our transition, and we truly value how closely our teams work together. Their commitment to partnership and innovation aligns perfectly with Sheetz’s focus on delivering the best experience possible for our customers.”
Ignite’s platform provides Sheetz with a unified loyalty engine, advanced data insights, and seamless integration across POS, mobile, and digital channels, empowering the brand to execute faster, deliver more relevant offers, and deepen engagement across its customer base.
About Ignite Retail Technology
Ignite Retail Technology delivers intelligent, fully integrated loyalty, analytics, and digital engagement solutions for the convenience retail industry. Serving over 800 clients across thousands of retail locations, Ignite’s proprietary loyalty engine powers data-driven promotions, real-time insights, and seamless integration across POS, mobile, and web platforms. For more information, visit https://ignite-retail.com/ or follow up on LinkedIn (https://www.linkedin.com/company/ignite-retail-technology/ )
About Sheetz, Inc.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and -operated convenience store chains with more than 26,000 employees. The company operates over 800 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Michigan, Ohio, and North Carolina. Sheetz provides an award-winning menu of M•T•O® food and specialty coffee beverages, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on X (@sheetz ), Facebook (www.facebook.com/sheetz ) and Instagram (www.instagram.com/sheetz ).