Posted on August 1, 2022 | by news-summaadvisory

Six Brand Experiences From San Diego Comic-Con

Check out this photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus, according to coverage in Event Marketer, from Audible’s massive sand sculptures to FX’s fright-filled, walkable labyrinth to HBO’s beautifully fabricated “House of the Dragon”-themed castle.

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A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

The Search for Smarter Shopping: The Power of Product Content

Did you know that 84% of people conduct extensive online research before making a purchase, and 40% use AI for that research? According to Lily AI’s 2025 Consumer Research Study: The Search for Smarter Shopping: The Power of Product Content, a survey of over 1,000 U.S. consumers reveals that today..

Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on ..

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The Search for Smarter Shopping: The Power of Product Content

Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

Brands on Fire: VP of Marketing at Molson-Coors on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation