Tecsa earned recognition for its OneViu Analytics Platform that is transforming customer-centric retail decision-making with retailers across Asia and beyond.
Tecsa Limited was honoured at the Hong Kong Business Technology Excellence Awards 2025 for its long-term partnership with DFI Retail Group in the launch of OneViu.
OneViu is a state-of-the-art analytics platform that combines store transactional data with customer data from the yuu Rewards loyalty programme. Powered by AI, it delivers rapid answers to complex business questions—empowering teams to make smarter, data-driven decisions in minutes.
This collaboration, deemed a major step in DFI’s strategy to become a truly customer-first business, uses data and technology to drive deeper understanding, smarter planning, and stronger performance across its brands.
OneViu leverages Tecsa’s cutting-edge AI and data science models to analyse millions of customer transactions in real time. In Hong Kong alone, the platform harnesses over five years of rich member data—powered by yuu, the city’s most popular retail loyalty programme with 5.4 million members—and seamlessly integrates it with product-level sales data from DFI stores.
But Hong Kong is just the beginning. Tecsa is expanding its reach across Asia’s 4.2 billion consumers, empowering retailers with deep, actionable insights. And with new partnerships in Europe soon to be announced, the future of smarter retail is here.
This integrated view enables teams to extract high-impact insights—pinpointing what drives sales loyalty for Product X versus Product Y, measuring promotion effectiveness alongside non-sale period impacts, and identifying must-have products across different store formats and locations.
Whether it’s optimising product ranges or planning more effective marketing campaigns, OneViu gives teams the tools to act with confidence and precision.
Moreover, OneViu does not just deliver data but also empowers every team member to use it. The platform includes a built-in Knowledge Centre that is continuously updated by Tecsa, and offers easy-to-follow video guides, clear explanations of key analytics terms, and technical deep-dives for advanced users. A smart and AI-powered search assistant helps users quickly find the answers they need. This approach makes continuous learning part of the everyday workflow.
Built on a secure, closed-loop architecture, OneViu keeps all data processing within DFI’s controlled environment. With enterprise-grade encryption, strict access controls, and industry-leading anonymisation practices, the platform ensures complete protection of sensitive customer and transactional data. Tecsa’s ISO27001 certification further reinforces its commitment to global data security standards.
More than being a platform, OneViu is a strategic engine for growth that gives DFI the ability to respond faster, serve better, and stay ahead in the retail landscape. DFI and Tecsa bring together deep customer insight and powerful analytics in one place, which sets a new standard for intelligent retail decision-making.
The Hong Kong Business Technology Excellence Awards honours companies and organisations that are driving innovation, transforming industries, and setting new benchmarks for excellence in Hong Kong’s tech landscape.
The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company’s outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez-Difuntorum at julie@charltonmediamail.com.