Tecsa bags AI – Retail accolade for OneViu Analytics Platform
Tecsa Limited was honoured at the Hong Kong Business Technology Excellence Awards 2025 for its long-term partnership with DFI Retail Group in the launch of its OneViu Analytics Platform. The award recognized this collaboration, deemed a major step in DFI’s strategy to become a truly customer-first business.
Andy Ralphs, Director of Commercial Intelligence, DFI Retail Group, described the importance of this collaboration, saying, “OneViu has become a powerful enabler of AI-driven decision-making across our banners. Its embedded data science capabilities not only automate complex analytics but also surface strategic insights that help us grow our categories, better understand customer behaviour in our stores, and ultimately serve our customers with greater relevance and value.”
The Hong Kong Business Technology Excellence Awards honours companies and organisations that are driving innovation, transforming industries, and setting new benchmarks for excellence in Hong Kong’s tech landscape.
OneViu is a state-of-the-art analytics platform that combines store transactional data with customer data from the yuu Rewards loyalty programme. Powered by AI, it delivers rapid answers to complex business questions—empowering teams to make smarter, data-driven decisions in minutes. The platform uses data and technology to drive deeper understanding, smarter planning, and stronger performance across the enterprise.
Built on a secure, closed-loop architecture, OneViu keeps all data processing within DFI’s controlled environment. With enterprise-grade encryption, strict access controls, and industry-leading anonymisation practices, the platform ensures complete protection of sensitive customer and transactional data. Tecsa’s ISO27001 certification further reinforces its commitment to global data security standards.
This integrated view enables teams to extract high-impact insights—pinpointing what drives sales loyalty for Product X versus Product Y, measuring promotion effectiveness alongside non-sale period impacts, and identifying must-have products across different store formats and locations.
OneViu leverages Tecsa’s cutting-edge AI and data science models to analyse millions of customer transactions in real time. In Hong Kong alone, the platform harnesses over five years of rich member data—powered by yuu, the city’s most popular retail loyalty programme with 5.4 million members—and seamlessly integrates it with product-level sales data from DFI stores.
Tecsa is expanding its reach across Asia’s 4.2 billion consumers, empowering retailers with deep, actionable insights. And with new partnerships in Europe soon to be announced, Tecsa is shaping the future of “smarter retail”.
Whether it’s optimising product ranges or planning more effective marketing campaigns, OneViu gives teams the tools to act with confidence and precision.
- The platform includes a built-in Knowledge Centre that is continuously updated by Tecsa, and offers easy-to-follow video guides, clear explanations of key analytics terms, and technical deep-dives for advanced users.
- A smart and AI-powered search assistant helps users quickly find the answers they need. This approach makes continuous learning part of the everyday workflow.
OneViu is positioned as a strategic engine for growth that gives DFI the ability to respond faster, serve better, and stay ahead in the retail landscape. DFI and Tecsa bring together deep customer insight and powerful analytics in one place, which sets a new standard for intelligent retail decision-making.
The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company’s outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez-Difuntorum at julie@charltonmediamail.com.