A curated compilation of the most popular webinars from The Wise Marketer
The expanded playoff system devised by the NCAA for college football has produced a series of runaway games to date. We hope the next round is more competitive. The NFL/Netflix partnership that produced two pro football games on Christmas Day delivered the same one-sided show. Unless you were rooting for the victors, I’ll bet you switched these games off early.
If you are looking for better entertainment options through the balance of this holiday season, it’s the perfect time to tap into the library of webinars that drew attention over the past year.
During the past 12 months, we connected with many of the leading voices in Customer Loyalty to talk about the impact of Artificial Intelligence on Customer Loyalty, how brands are creating Marketing Efficiency through digital marketing, and the future of cause related marketing, to name just a few topics.
Listening to these conversations, we sharpened our understanding of the future of customer loyalty and came away with a stronger understanding of the sources of innovation that are fueling important trends in digital customer marketing.
We hope you will enjoy these interviews as part of your daily routine as you plan ahead for 2025.
Harnessing AI for Enhanced Customer Loyalty
This roundtable discussion will help you understand how AI is transforming customer loyalty. The panel is composed of Aneesh Reddy – Founder, Managing Director and CEO at Capillary, Don Smith – Global Consulting Officer at Capillary, and Phil Rubin – Founder, Grey Space Matters. One of our most popular webinars, even if you joined us live, you may want to watch this again and take more notes.
If you want to wrap up 2024 with a clear understanding of what AI can do for your customer-centric strategy, don’t miss this discussion.
The Purpose Driven Future of Business
In this interview, Wise Marketer Group CEO Bill Hanifin hosts a discussion with Ranjay Gulati and Brian Almeida to explore the future of customer loyalty and how incorporating causes for good can contribute to creating stronger relationships between brands and their customers.
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is the author of Deep Purpose and hosts the Deep Purpose podcast where he talks with CEOs and other leaders from around the world to explore and understand what constitutes “The Heart and Soul of High-Performance Companies”.Brian Almedia is the founder of Points for Good and the visionary behind World Loyalty Giving Day.
Danni Peirce, CEO 7-Eleven, part of the DFI Retail Group
7-Eleven Inc (7-Eleven), a subsidiary of Seven & i Holdings Co Ltd (Japan), is the largest convenience and fuel retailer in the world. DFI Retail Group is a leading pan-Asian retailer, operating some 11,000 outlets with more than 5,000 stores operated by subsidiaries. DFI Retail Group operates over 3,300 7-Eleven branded locations across multiple Asian countries.
We had the unique opportunity to interview Danni Peirce, CEO 7-Eleven, DFI Retail Group. Danni has a remarkable work experience in retail, grocery and loyalty and was willing to talk about the details of how 7-Eleven is growing in Asia, the contracts between convenience retailing in US and Asia and how the 7-Eleven stores are becoming the hub of the local communities they serve.
How Member Research Fueled the New Loyalty Program at Victoria’s Secret
This webinar, part of the CRMC Webinar series, features Chelsea Martin, Loyalty Marketing Director at Victoria’s Secret, and Marie DeLeo, Director of Strategy at Kobie, as they discuss how brands can leverage consumer validation research with other strategic tools to set the foundation for loyalty success.
Data, Identity and Activation: The Winning Trifecta to Optimize Channels, Build Loyalty and Drive Revenue
This webinar explores how brands can improve their marketing efficiency as they grow customer lifetime value. If you get excited about the prospect of creating “personalization at scale”, delivering “hyper-relevance” to your customers, and gaining a deep understanding of your customer through building an “identity graph”, you’ll be glad that you listened in on this conversation between Matt Warren, VP of Media and Digital Marketing Strategy at Wingstop and Jon Adamo, VP & Client Partner, Epsilon.
The Value of Direct Mail in Customer Loyalty: Interview with Jay Loeffler, Valpak
This interview is part of the CMO Council/Wise Marketer Executive Interview Series. The business of customer loyalty has its roots in direct mail, and as data-driven marketing continues to garner investment, it might be easy to lose track of how valuable direct mail continues to be for consumers across the U.S.
We sat down with Jay Loeffler, Chief Sales Officer, Valpak, to get an update on what direct mail means to the American consumer and how Valpak in particular is expanding on its strong platform to deliver more value both to consumers and to the brands it represents.
Women in Loyalty™ – Mateboho Malope, Group Executive Vodacom
Our featured guest in this episode is Mateboho Malope, Group Executive Vodacom. We know Mateboho as a powerful, dynamic and engaging personality. She carries massive responsibility at Vodacom, the leading telco on the continent of Africa, and serves a consumer audience over 30 million in size.
Charlie Hills hosts this interview and is well known to our audience. She is one of the founders of Mando-Connect, a digital and loyalty agency based in the UK and was recently appointed as Strategy Officer for the company. The combination of Mateboho and Charlie delivers an exciting and informative session.