Hi guys, welcome to the Fintech Coffee Break. I’m your host Isabelle Castro. This week I shared my coffee break with Alana Levine and Nicky Senyard from FintelConnect to talk about affiliate marketing and the role of the influencer in building big name financial brands.

We spoke about what it takes to scale customer acquisition and how technology feeds into the process as more consumers turn to social media to support their service choices and engagement and financial products.

Isabelle Castro 0:31
Hi Nicky and Alana, how are you?

Nicky Senyard 0:34
Really good. How are you guys?

Isabelle Castro 0:37
Going? I’m good. I’m good. Yeah, really happy to have you guys on the show. I really enjoyed our conversation. It was like, what, a few months ago for an article and I’m really happy that you guys have come on. So to begin with, I want to know what you what gets you guys up in the morning.

Nicky Senyard 0:55
Oh, my God, do we? Do we sort of like tag team? This Alana? How do we do

Alana Levine 0:59
this? There are different things. Maybe?

Nicky Senyard 1:03
That’s it. Um, what actually gets me out of bed in the morning is a challenge. And I think when you started your own business are running a business that still is still in sort of like early stages. Everything’s a challenge. Whether it be cashflow, whether it be sales, whether it be servicing, whether it be legal, the whole thing is a challenge. So I suppose I’m in my sweet, sweet spot at the moment. Because I think the problem solving element of the challenge is what the challenge in itself isn’t the isn’t the motivator, but I really like the efficiency of solutions. So problem solving. Nice. That’s what gets me out of bed in the morning.

Isabelle Castro 1:47
That’s a good you’ve positioned yourself well, but

Alana Levine 1:52
Mine’s not so elegant. Mine’s like the Oh crap, I have so much to do today. And it’s usually a hangover of things that just keeps piling up and piling up things to do. So as much as we tell all of our team, don’t let urgency drive you. I gotta tell you, it’s my best motivators. That’s probably what keeps me up. It’s like exciting things that are going on that need to get done. Okay, good.

Isabelle Castro 2:15
I think like, I mean, you only create urgency through motivation. So it’s kind of like a cycle, right? So tell me about your career journeys to kind of founding fintech Connect.

Nicky Senyard 2:31
Um, I think a lot of you and I’ve actually had the privilege of working, we worked it out the day or the day, we actually had the privilege of working together for 11 years. And, yeah, it’s a very long time. And if anybody sees a photo of her, she absolutely is older than she looks. Because she looks like newborn. Anyway, so yeah. So we’ve worked together. This is a record. So yeah, 11 years. And in that time, we have worked in two businesses and done a very foreign to sort of like family office in investing. So it’s been a really interesting career path for us together. And then, of course, us separately. But if I just talk about the fintel experience, aware where we’re up to at the moment, and how this all came to pass, is that affiliate marketing and financial services has been around for 1012 years. And we’ve been fortunate enough to be doing it for 10 years. But it’s a very little known acquisition tactic or channel. And about probably wasn’t Amana about four or five years ago. We were literally sitting down on my kitchen bench. And we were having a conversation with my business partner, who was also my husband. And I think a lot of the story, the urban myth is Alana and I bullied him into doing this business. That’s the urban myth. I don’t think either of this will agree to that or not agree to that. But yes. What was that? Would

Isabelle Castro 4:17
he agree to that?

Nicky Senyard 4:19
Yes, probably more adamantly. But what we did, what we decided to do is I we had this business that we had to do something about which was sort of like a hangover from the business that we sold. It was a it was a business, but it was definitely still very new, which was the one in financial services. So we had to decide what we were going to do with it. And I had flirted around the edges of selling or closing it or whatever else. But I was really up for the challenge and, and I had a partner in crime, which was Alana who actually sort of encouraged me to Do it. And we did sort of we saw the opportunity for something that was financially so just financial services focused, focusing on leveraging third party influencers and people that have an audience and a voice. And it was really about the the altruistic element of it was to bring more product to more people through a way that it was cost effective to scale. And I think we’ve had the privilege in the last four years, five years of talking to so many cool products, in terms of niche applications in terms of mass applications. And I think affiliate marketing, or influencing marketing is all about educating the audience and helping them find the right product for their specific needs. So I think what happened was, we started opportunity, predominantly because of timing, technology and appetite. You know, that’s sort of like the trifecta of what you need for a business, really. And what we did is we put it together. And it’s, I’ve got to tell you COVID really created way more of a smug this than I had anticipated, because we were so early, like we launched the brand three months before COVID. Yes, it was, it was quite, I would say nerve racking would be a very good way of doing it. Do we keep on going? Do we invest more? Do we let go staff? Do we all of those sort of things? Because, you know, we’re three months in and we had office space, and we had eight staff, I think Alana at that point. So we had we had I mean, I take paying salaries very seriously. So it was it was definitely a labour of love at that point in time. If you go back to the aligners urgency, there’s more to do and mine like I like a challenge. That was the perfect crest to get that going. So that was the that’s the Elana in my history related to this business. But a lot of career paths. It’s really interesting.

Isabelle Castro 7:14
Okay, go ahead. Oh, no,

Alana Levine 7:17
I don’t know how interesting it is. But I need my background is in a very different space than I, I, when I was very young in my career, I somehow landed at this technology company. And it was just a new new exposure. And I figured, why not give it a try. My background is in economics and finance. So I was heading the banking track, and all of a sudden, I’m in this technology business. And I actually, I loved it. And I loved Yeah, the problem solving, but I loved the people, it was all about the people really, and I got sucked in. And we were in a very cool cutting edge industry. And when we exited that business, or Nikki exited, and I kind of stayed on I realised going into a large organisation just wasn’t for me. And so I’m deciding to walk away. And we, when we looked at building this business app, it was I definitely had a different understanding of what my like reality is, in my experience and in business, and it was definitely like, joining a business when it’s 40 people growing to 100 people is very different. When you’re joining a business that’s three people growing to 40 people to grow and so at that stage, I learned a lot about myself. But it’s I feel like we’re now somewhat I remember you disagreeing and keep coming out the other side, but I got a lot of scars, a lot of grey hair, but it’s been amazing.

Isabelle Castro 8:42
That’s good. That’s good. It sounds like it was a positive thing even though it was challenging at times possibly say that now is about

Nicky Senyard 8:53
the other side, let me tell you,

Isabelle Castro 8:56
yeah, when you What is it hindsight? No, that’s a different one. Yeah. rose tinted glasses. You know, the whole thing with you’re looking past with rose tinted glasses. I have a lot of instances of those for sure. Okay, so, fast forward to now. Tell me about fintech good connect, what exactly do you do? A client comes to you, what do you do with them?

Alana Levine 9:22
So usually the clients that come to us, they’re in a couple of different places. One in some instances, they’re very early on their digital trajectory, and they they’re looking for a way to help reach new audiences build their brand profile and be able to their their goal is growth. So in some cases, that’s this nebulous thing where they’re like we heard you can help us with this affiliate marketing thing or influencer marketing thing. We think it’s something we need to do. And other cases, it’s, I’m doing all of this heavy work to try and make this channel work and it’s been too difficult for us. Can you help us scale it out? So there’s a look huge range, I think of the types of clients that we work with. And we try and support them at each stage. But really, it’s allowing them to capitalise on the channel that we consider affiliate or influencer marketing in a way that’s really cost effective, impactful, and they get that intelligence that we can bring to them. Because if you don’t have the relationships with these third parties, and you don’t know the nuances of the channel, and you don’t know what you should be spending for acquisition, you’re kind of lost in the dark, it’s very different than running like a paid search campaign or social media campaign. So we try and look at ourselves as a very holistic solution for someone using this channel. And, you know, for those who aren’t familiar with it, if you look at all these tactics, you have to drive new user growth in the fintech space, or financial services space, across search and display and email. And as you know, like, paid media and whatever affiliates is a huge piece of the pie. It’s 35 to 45% of the acquisition funnel. So it’s it’s a, it’s a and the reason for that is because people do heavy research online, you go to these, the nerd wallets, the world and these third party websites to read about you know, on the first time homebuyer, what do I do? I in looking, you know, to grow my money, do I invest in a CD or a high yield savings account, and they read this content. And if you’re brand new, your bank, your fintech isn’t part of that consideration set, you’re missing out. And so it’s about getting that credibility from these third parties. But if you’re trying to do it manually, it’s really heavy lifting. So for us, we try and slipstream this for them so that they can really capitalise on the channel and, and make it something that is a way for them to get predictable growth and build their brand presence, especially for new fintech starting out who are, you know, an unknown entity, having these third party partners, doing a bit of the research, giving some credibility, educating audiences, like you said, we work with some super cool products, like really niche things like popping up and 401k Managing if you don’t have money to invest, you know, we’re working with this brand that will give you the money. And then it’s like such such fascinating niche products that a lot of people don’t understand. But if you can, you can’t put it in a little ad box. But if you can work with a partner to help educate someone, it’s a hugely valuable way to grow. And as Nicky said, Get the right products in the hands of the right people.

Nicky Senyard 12:22
I also like to just distil what we do down into sort of like three really simple benefits, I suppose. Affiliate marketing is a pay for results channel. So you actually pay for the event slash the customer that you want. It’s a really good example is like credit cards, it’s just a, it’s been doing affiliate marketing for a very long time, what will happen is a brand or a product, that credit card product will pay an influencer or a third party marketer, like the nerd wallets of credit Commerce of the world, a CPA or cost per acquisition for an approved customer. So this is not for a form filled in. This is not for the impressions or clicks or space on a page, it’s for that approved customer. So they have had to go through adjudication, they’ve had to have the valid, you know, Id stuff to verify that they are the customer that the bank or the fintech product is looking for. So if you that’s the background of what we do, and the benefits of it, that you’ve got third party endorsement, because you’ve got these really big, influential voices in the financial services, marketing, talking about your product, they’re not necessarily endorsing it, but they’re talking about it, they’re educating, they’re talking, you get all of those impressions for free. Because you don’t pay for that space. You don’t pay for those clicks, and you don’t pay for those impressions and you don’t pay for that space. And the third thing is you only pay for the clients that you approve. So from a scaling perspective, it sounds so simple. And everybody when they hear about it, why why isn’t everybody doing it? But like everything that’s very simple, it’s pretty intricate in the back room, which means that there are quite a number of levers and pulleys that we found a brand or product needs to be able to successfully do to make this channel challenge channel work.

Isabelle Castro 14:24
Okay, okay, I think I’m gonna go come back to those levers and pulleys. But right now, I kind of want it because you both mentioned the influencer. And this really seems to be a kind of a phenomenon of like, our current day and age, right? How would you say they’re affecting the financial landscape right now?

Nicky Senyard 14:50
Like every other bucket, they’re influential. I think the thing is that I’ve actually really thankful ghost on this because it’s like When I started my first digital business, it was in 2002 in affiliate programmes, but in a different, neat, well, massive niche, but a niche. Google had started in 97. So I was really new into the digital space. And so my first business started before Facebook, first business started before influences, and you know, Instagram and all the rest of it. And I think what’s happened is platform distribution has raised the ability for people to have an influential voice. And I think that’s where it’s all come from, you know, like, I think the most classic in my opinion, the most classic influences that we all know about would be something like the Kardashians. They use media and their programmes at the time and and I wasn’t even in the States at the time when they came on the scene. So a lot of you’re going to have to correct my wrong cultural references. The originals are Paris Hilton, and yes, yes, absolutely. But you see, you know what I mean, but they use broadcast media they use. They use the tabloid magazines, they used a methodology, but it was so much more limited. In terms of not its exposure, the exposure was massive, but in terms of that, that ability to distribute, distribute content disseminated down to more voices. So I just think platforms and technology has given people the ability to have voices, I follow people on Instagram, I would never found ever, ever, ever, ever. And I find it really curious. So I think financial services falls into that say, there are so many niches, you know, there are, you know, like the cleaning niches, and then the health niches, and then losing weight niches and the fashion niche, you know, like, there’s so many and I think financial services has been a beneficiary of that dissemination of voice.

Alana Levine 17:02
I think the way I look at it is, they are people that make money less taboo topic, I think it’s made it more accessible and relatable. Those are the two ways I look at kind of, you know, more niche influencers, that they they’ve, a lot of times they’ve walked a walk, they’ve followed this money journey. And they help create comfort for a lot of people who look at this subject as something they can’t discuss with their family or friends. But they are hungry for this information. And it’s not something that you necessarily will directly trust a brand or a bank and what they’re telling you. You want to hear from your peers you want to hear from people you can relate to about what are the considerations? What are the things that have helped them on their journey? There? What are the decisions that you need to be making to help set yourself up for success financially? And to Nikki’s point? I mean, there are influencers that talk about like, I don’t know, financing home and proven renovations? Or how do you finance your wedding or, you know, building wealth for your kids and what that looks like, and I’m a I’m a mom of three, and we have it, we’re a single income family. And this is how we do it. And it just makes it a lot more accessible and relatable. And so when you’re a financial brand, and you want to help create, and it’s the brand, I think that’s also the transition in financial services currently, as the bank was seen as this destination for a long time, and this kind of scary, looming place that you go to when you have to deal with things that are uncomfortable. Whereas now I think brands are creating personas for themselves. And especially in the fintech space, they’re making themselves more of a day to day people are spending, you know, multiple times a day in their financial services app, either whether it’s an investment platform, or a bank account, or whatever it is, because it’s it’s a, it’s now a place that people think of brands that they engage with. And so if you’re creating this brand around your financial institution or product, the best way to do it is to help build that relationship through these different third parties. Rather than trying to go direct and like selling a product, I don’t know if that makes sense. But that’s what we’re seeing at least the influencers that are doing really well are the ones that yeah, provide that education, but that accessibility and relatability

Isabelle Castro 19:25
okay, I mean, it sounded like what it sounds from what you said, it sounds like there’s a lot of kind of niches within the whole financial scope that different people are kind of engaging with but do you get a sense that there is is there a demographic that you’re really targeting with this or is it really wide ranged

Nicky Senyard 19:46
it’s massively wide range because the thing is that we can only target if we have the product like in in this type of week we said not with the words are synonymous to us affiliate publisher. influencer, they’re all synonymous, they all are slightly different. You know, like a publisher is like Forbes, an affiliate could be NerdWallet. An influencer can be a personality, but they’re all play a very similar role, even if they’re at different stages of the funnel, or could be at all stages of the acquisition funnel. I think the thing is that I, the dissemination of access of information has done two things. It’s really niched the market like you can find something for everyone. If you search online, there is somebody who has a voice that has decided to share it out there. And the other thing is that, with that, I think people have had to teach themselves discernment. Because not all information that’s shared is accurate. And not all information shared is unbiased. Like we would like in my era, we were taught that the media, whether it be news, depending on the type of newspaper, it was, or the television, national television news, or whatever else was fairly unbiased. But I think as we’ve got access to more information, so as more niches turned up, and they definitely have a bias. So what we find is that people are using influencers, to back check others, or what the brand is telling them versus what the market is telling them, you know, which is why I think the reviews are so strong, and influencers, or people that are talking about niche products are basically a review to a large extent of what their experiences if they’re, if they’re authentic, and what they’re doing. But yeah, so it’s been our job to sort of try to not discern authenticity, because that’s not our job. But what we are trying to do is make sure that the brands that we work with are in the best places for their audience, because each to each of these niche, niche credit, whether it’s mass or niche, it doesn’t really matter. Each of these financial services are built for someone. And what we try to do is work with the brands to find that someone through these groups of third parties.

Alana Levine 22:26
I think it depends on the platform. So like I mean, for when you get the first movers are typically the younger generation. So Facebook at one point was just, you know, high school, college kids that were getting access to this platform now. It’s the platform that my mother uses all the time, but she’s not really on Instagram, but Instagram has now become much more of a ubiquitous platform. And then like the first movers on thread, were obviously those that are in the tech space too. So I think the platform and where these influencers are like tick tock and the younger generations too, and a lot of people that I wouldn’t expect to happen on Tik Tok that are using tick tock is a content access platform. But like we have some what I would consider influencers that drink COVID They were actually doing Facebook Lives with like they have high net worth individuals that follow them there, they skew an older demographic that are on these Facebook Lives and they’re educating them on what credit cards they should be using for what and like that’s something where you wouldn’t necessarily think okay, influencer older generation, but depending on the medium, depending on the subject matter. There there are, I’d say for influencers or influencers for any type of you, Nikki and I talked about we follow this one woman on Instagram is this makeup guru? She’s in her 60s.

I love her. But you know, you just you never know what you’re gonna find.

Isabelle Castro 23:49
Ya know? It’s so it does sound the this can be kind of tailored to whatever, financial institution. But do you find that there is specific types of financial institutions that are making the most of it at the moment? And if so,

Nicky Senyard 24:11
I think this goes back to Yes, absolutely. And it also goes back to it’s really I sometimes find on jobs, like a matchmaking job, you know, like, you’ve got a brand on one side with a product and they’re trying to find a persona of a or, you know, some sort of specific audience set, but they’ve built the product for and then you’ve got these, this other group that have this audience access, whether influence a publisher or affiliate, and our job is sort of like to try to match them together. And I think what we’ve found is that the ones that work at best are the ones that understand the levers and pulleys, which is what we spoke about before. But what they are also do is that they have a very partnership approach that they understand They’ve got their own media stuff that they’re doing through their own Google account, their own Facebook account, their own meta account, whatever else, tick tock account, whatever. But then they want to be able to top that up with third parties out there that are more seen as independent, then with an ad or you know, blackest, you know, sponsored link, what we one thing that one thing that is my source of truth related to all of this is no single channel, works on its own. Branding has to work with acquisition in branding and acquisition, you’ve got all of the, you know, the seven acquisition channels, organic search, paid search, social media, email marketing, you know, like, you’ve got them all, and none of them work in Independence, I think every product and every publisher, every web enabled business, it trying to work out the right formula, of all of those elements to make it work. And what we’re advocating is that this type of acquisition channel needs to be in the mix. And the ones that are very successful at Digital acquisition, generally, this is part of their mix.

Isabelle Castro 26:14
Okay. Okay. I’d like to now that you’ve brought up the levers and pulleys again, let’s go back to it. So there is this understanding that’s needed for the levers and pulleys, which you have positioned yourself within. If like, a fintech wants to do this by themselves, like, what are the challenges that they might, can’t they?

Nicky Senyard 26:41
Yeah, they absolutely can do this on themselves. And Alana and I would say, as sort of like our best client is the one that have tried to do them on their own, and they work with five or six partners, and work out, it’s a lot of heavy lifting, and then they need the help. And they need the technology help. So what our technology platform does is scale, right? So what happens is the brand or the public, the brand, or the product uses, integrates into our technology, and then can let access 5000 publishers, the publishers come in and can access 100 different products. So we’re sort of like that marketplace business where it’s very, very one to one, but it’s a marketplace for access. And so what actually ends up happening is, Alana will tell you the best conversation she has with people, if they say, well, we work with these five publishers, and we would like more please. And then they then they actually understand the value of what we create, as far as it goes. But we definitely encourage people to try it on their own or to do it. Because until you actually functionally experience what it’s like to do it without support without technology. And without whatever else, you know, it’s sort of like, you can do a Google campaign, that if you’re going to scale that you really need somebody who absolutely understand the analytics and the setup and the tracking and the and the the messaging and the timing and the costing and all the rest of it, it becomes quite intricate.

Isabelle Castro 28:14
Okay, Alana, do you want to add to that?

Alana Levine 28:18
Sure. I was gonna say, I mean, we’ve been talking very, like esoteric ly about what this channel is. But the fundamentals behind it, of what allows it to be so successful a key piece is that measurement. And a lot of times we have clients that, you know, when they’re working with, like the the influencers, as much as there’s an altruistic element of wanting to create value and educate like they need to make money, too. They charge on sometimes different models. So sometimes a lot of them will work on sponsorship models, because, you know, they need to make sure that the time and energy that they’re investing, this is their livelihood. And they’re less, the foundation is a lot less than like a publisher would be like a Forbes where they’ve got a lot of predictability and diversification of the revenue streams. But for them to demonstrate that they’re creating value, they need to be able to track the data to say, Hey, this is what’s working, this isn’t what working the brand needs to see of all of these maybe 100 partners that they’ve chosen to experiment with. They can easily see the cream that rises to the top, the ones that have the best conversion rates that are driving the most volume that you know, the accounts that have been opened are still active and transacting three to six months later, hey, let’s spend more and do more with these partners than the ones that maybe you sure are driving conversions but most of their accounts are closing right away or something. So the the level of data and insight that you can get when you have the right technology and foundation behind you. That’s really the crux of what makes this channel work and Nicky’s right? I mean, if you don’t have budget to spend on a solution, there’s no harm in trying it out and going direct. Isn’t I was it’s tough to build relationships. Sometimes it’s tough to build credibility. A lot of times that, you know, the publishers or influencers are going to ask, how are you going to track? How are you going to measure me? And if you don’t have a good answer for that, even if it’s like a Jimmy reg solution, you know, it’s going to be a little bit more difficult to, to actually really demonstrate this channel can do something for you. So I think a lot of times people have tried it and said, This isn’t for me, it’s not going to work. And in actual fact, it couldn’t be. You just need to understand what didn’t make it work. And then what can you influence to actually make it better?

Isabelle Castro 30:31
Okay, super, super interesting. I think what you guys is really, really interesting and really powerful, especially in this day and age. We’ve come to the end of your interrogation. Before you go.

What did that What did you mean in turn? 11 years only. So, before you go, I’ve got two more questions, I’m sorry, is gonna continue. What’s a piece of advice that you have been given that you would give to someone else we you can relate it to kind of your work, but this can also be personal.

Nicky Senyard 31:19
You go. I’m

Alana Levine 31:25
just because I’m on with Nikki, I would say saving for a rainy day isn’t always the best idea. I think living in the present and the I guess it’s money related. So maybe that’s why I’m thinking of this one. But it really changed the way that I had an outlook on the world. I think I came from a culture where it was always about saving and being so conservative, and it’s been so liberating, understanding that Nikki is this phrase, and she said it to me, and it was probably I say it all the time. But she said money is energy. And if you believe in yourself, you can always make more of it. And I think it’s just about not, not, with not holding back being obviously safe with how you’re choosing to spend your money or how you’re choosing to invest but it yourself. But I think that’s been an amazing, liberating thing for me. And the best advice was just like saving for a rainy day is great, but you don’t always have to save you should live in the moment and indulge sometimes.

Nicky Senyard 32:26
And mine was also very liberating. Okay, but on a more personal note, I suppose. There is no right and wrong, only line a consequence.

Isabelle Castro 32:37
Okay, cool. I like this. I like both of these, to be honest. Do you want to go further into that? Or are we gonna Yeah,

Nicky Senyard 32:43
well, I can, it was just I always very much about how I was raised, you know, like, that is right. And that is wrong behaviorally, pattern wise, you know, you know what thought patterns were or whatever else. And I think very binary, like, there there is that sort of like, as a kid you learned don’t touch that or don’t go there, that’s wrong, or you know, like, it’s, it’s all of this. And a lot of the time the binary nurse is to keep you safe. And so I really do appreciate that. You don’t throw the baby out with the bathwater, and you understand where it all comes from. But as an adult, and as a discerning adult, you don’t I personally was restricted by those righting wrongs, you know, like, you could only do it this way, or this was the way to do it or, or whatever else. And when, when somebody when I actually really got the concept of there is no right and wrong, there is only a line of consequence. And then as the person driver of your own destiny, you decide whether that line of consequences acceptable or not acceptable. And it really does, it’s actually helped me break the shackles of expectations that I’ve put on myself, that I you know, like I’ve moved countries, I’ve started two businesses, I’m in technology. I know nothing about technology. I know nothing about finance. And yet I am passionately building a business based on those two things. And if I hadn’t have let go of this right and wrong thing that I would never have chosen to take on the challenge of being a female CEO in a male dominated finance technology area if I’d sort of like kept to norms into the right and Robert. So I found that incredibly liberating it almost as liberating as aligners. So those that would be my observation.

Isabelle Castro 34:43
That no, they’re really both great liberating pieces of advice. And I think both are really, really important in terms of kind of starting and running a business right like and you can see that you guys have fun focused on this. And it’s kind of influenced the rest of your life and it’s nice. I like it. Okay, your curveball question. The zombie apocalypse is coming. Who are the three people you would want on your team? Now? You can’t see each other. Okay. I got let’s just say that you are together but each of you can choose three people

Alana Levine 35:31
anywhere and then we have to know them

personally. No,

Isabelle Castro 35:36
no, no, not at all. You don’t and it can also be a concept as well. It doesn’t have to be a specific like a person. It can be like,

Alana Levine 35:43
definitely Chuck Norris. Okay.

Ah, okay. I need to I need we need so he’s our survival and protection. Um, I need an entertainer. So I’m thinking I don’t know maybe Dave Chappelle.

Isabelle Castro 36:09
Comedy value. I like that.

Alana Levine 36:13
And I’m a great cook that can make a cannon bean stance. Amazing. I don’t know what I’m on. It’s my show. Maybe I can say Nikki’s husband. An amazing cook.

Isabelle Castro 36:30
Okay, cool. I like this. Yes. Nikki, you’re lucky you got your husband coming with you?

Alana Levine 36:37
No, that was I hope he doesn’t listen to this.

Nicky Senyard 36:45
I would absolutely 100% Say my husband. He is also my business partner. And we we’ve been together for Wente five years and done two business move countries and raised a child. So he is an absolute rock as far as I’m concerned. And he’s a phenomenal shift. I will absolutely, uh, here to what a lot of says, I would say that. I would actually say my son. Okay. And and not for any reason, but he’s my survivalist. He is he really is into rugged outdoor making it work in the I wouldn’t

Alana Levine 37:27
pick him cuz he’d throw me as the biggest so

Nicky Senyard 37:34
so I would pick at that I repeat my husband and my son for functional reasons, not emotional reasons. Okay. And I heard that third person would be I would go concept until I would look at some concept that would be able to generate energy. Okay, so something that whether it would be solar splitting of an atom, let’s let’s get into quantum physics here. Something

Alana Levine 38:10
isn’t taken a curveball. Okay, yeah, that’s

Nicky Senyard 38:15
it, I would do something into quantum quantum quantum energy. Okay, perfect.

Isabelle Castro 38:19
Wow. Okay. This sounds like it could actually turn out to be a better civilization.

Alana Levine 38:27
The next AMC TV show

Isabelle Castro 38:31
I hope they’re not listening, because they’re gonna take my idea. But anyway. Okay, before I let you go, how can people get a hold of you?

Alana Levine 38:43
Email, LinkedIn, Twitter, carrier pigeon. Exactly. Any form of communication.

Nicky Senyard 38:54
fintech can act dot-com very easily. And then it’s just Nikki or Alana adventhealth Connect calm and we’re very active on LinkedIn. So you can find us there. We really the we really want to help. And if we can’t, we will tell you upfront that we can’t, but we will hopefully have contributed some small more knowledge and economic knowledge to the people that we talk to. So for us, it’s very much a long game and we want to really change and grow the industry through authenticity and getting a good good channels going.

Isabelle Castro 39:35
Nice. I like that. That’s a good way to kind of send it off. Thank you for coming on. I’ve really enjoyed our conversation as always, and yeah, have a rest. Have a great rest of your day.

Alana Levine 39:49
Thanks. Thanks. It’s great.

Isabelle Castro 39:53
As always, you can reach out and chat with me or my personal LinkedIn or Twitter @IZYCastrowrites. For access to great daily content, check out Fintech Nexus on LinkedIn, Twitter, Facebook or Instagram. You can also sign up for our daily newsletter brand new structure inbox. For more fintech podcast fun, check out the website, where you can find more fascinating conversations hosted by Peter Renton and Lex Sokolin. That’s it for me. Until next time, enjoy your downtime.

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